Uber Case Study

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This week I chose an article about how car services began to make their apps to go against Uber. Uber is an application that is used by individuals to request for a car service to appear wherever they are with a touch of a button. I personally believe that this is a great application to use for transportation. However, the yellow taxis, car services, or other transportation are not quite fond off this system. Other car services have been complaining about Uber and have become frustrated with this system getting involved. They have became learned helplessness because they thought their faith in being the best car service was over since Uber was built. For the car services and limousines to still stay in service and catch up to Uber is by keeping …show more content…
The yellow taxi owners and drivers see Uber as a threat to them because it is more convenient to customers and at a considerable cost. They noticed the Uber has ruined their reputation and they must do something about this. After years of independence, car service companies joined forces and began to be powered by an app in hope if fending off Uber. One car service driver stated in the article that the past 20 years each company were competitors, but after Uber began they all joined together to discuss how they can all help each other stand against Uber. Over 75 companies have joined, which is about 10,000 cars across the five boroughs of New York. The Taxi and Limousine Commission has stated that this app has been a leap into a new world. These car services needed one more boost to make them better than Uber and that is they also take cash. Uber only relies on credit cards so they only have customers that actually own credit cards. The app is used to not only a way to hold onto customers but also to gain the attention of new customers. The transition from paper to pixel is a big change for car service drivers but they must keep up with the evolution in

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