It involves the use of Internet technology platform links with supply and demand, supply-side and demand-side effective way to share resources and capabilities. This is the general concept, perhaps the best explained with reference as today can be said to be two of the most destructive collaboration consumption enterprise is Uber and Airbnb.
As most readers know that Uber driver connecting most major cities worldwide passenger, while people making contact with Airbnb is temporary accommodation. If you already use or like or any part of them, then you have a new generation of collaborative consumers …show more content…
The users search for information using the internet in the tourism industry and also making online trading and transactions (Kim, Chung, & Lee, 2011). Technology-based sharing economy firms are increasingly penetrating the travel industry by offering consumers far more individualised choice than traditional suppliers and are disrupting the established business model by using private resources for lower-cost commercial activities. One of the most representative platforms occupying the hospitality market is Airbnb, a peer-to-peer transaction-based online marketplace that matches hosts who wish to share their spare space with travellers who are looking for accommodations (The Economist, 2013). The internet platforms that offer the matching services for these buyers and sellers, have quickly strengthened their positions in different markets, including the hospitality …show more content…
The tourism industry has experienced rapid growth, it has been identified as the main driving force for the growth of the service sector. The industry is still the main source of foreign exchange earnings, to promote GDP growth, investment and employment, and to strengthen payment services account balance. The Nielsen Global Survey of Share Communities conducted which polled more than 30,000 consumers online in 60 countries, found that (87%) of Indonesian consumers said they were likely to use shared products or services, and followed by the Philippines (85%), Thailand (84%), Vietnam (76%), Malaysia (74%) and Singapore (67%). Airbnb also made significant into invasion of Southeast Asia market to expand such as Thailand, Malaysia and Singapore and other countries. (Faris. Y,