There are two airlines that are unique in the United States because they operate specific markets that are not served by many of the low-cost or legacy carriers. Alaska Airlines market share and niche is the northwest United States, and Alaska. Hawaiian Airlines primary market focus is the Hawaiian Islands connecting the islands to the mainland United States. Both airlines serve a targeted area of the United States that remains unserved, or underserved by other carriers (Wittman & Swelbar, 2013, p. 15).
In the past six years, Alaska has started to change their network, increasing the airlines average itinerary distance, and increasing their long-haul service. According to research performed by Wittman and Swelbar (2013) states that “Alaska’s
In the past six years, Alaska has started to change their network, increasing the airlines average itinerary distance, and increasing their long-haul service. According to research performed by Wittman and Swelbar (2013) states that “Alaska’s