Case Study: URBN Inc.

1845 Words 8 Pages
Introduction:
URBN Inc. is a company dedicated to helping people feel free and creative in their clothing and the environments they provide in their stores. They own Free People, Anthropologie, BHLDN, Terrain, Urban Outfitters, and most recently they bought the Vetri Family. URBN is now worth over $1 billion. In 1993, URBN opened up to the public and sold shares at $18; now they are on NASDAQ selling $36.35 per share. The culture at their headquarters in Philadelphia is progressive and made to foster creativity. Within the budding and successful company, they set aside time to give back to the communities and have established ties with different organizations and charities. Employees work in a relaxed, supportive environment that offers exercise classes, allows dogs at work, and brings in markets and workshops.
Definitions:
BHLDN: is URBN’s bridal line of gowns and accessories. It is pronounced “beholden.”
Vetri Family: Award-winning pizza restaurants acquired by URBN in 2016.
Omni-Channel Retailing: “refers to providing customers with a seamless shopping experience by integrating the inventory pool across channels.”
Description of the Issue and History of the Company:
Each
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claims four major brands: Urban Outfitters, Anthropologie, Free People, and Vetri Family. Using the Boston Consulting Group Matrix, URBN Inc. can be broken up into the star, cash cow, dog, and question mark. In their most recent Quarter 2 sales report, the company earned the most net sales through first Anthropologie, then Urban Outfitters, Free People, and in last place was “Other.” The “other” represents either the family restaurants they just bought in early 2016, or it could be their other small startups. The company made $3.1 billion in sales in 2014. They “achieved compounded annual sales growth of approximately 11% over the past five years.” URBN Inc. and the subsidiaries can be broken down into the different matrix categories and therefore determine where the company is

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