Tyson Case Study

1180 Words 5 Pages
When one thinks of Tyson the first thought is a company that produces primarily poultry products. However, they produce a much more diverse range of products. Actually, chicken was not even Tyson’s top-earning product in the 2017 fiscal year. According to the Tyson investor website, the company’s sales by segment were 38% beef, 30% chicken, 20% prepared foods, 11% pork, and 1% other products (Tyson,2018). It is this diversity that has pushed Tyson to the top of the food industry.
Tyson was founded by John Tyson in 1935 as he began delivering chickens he raised to markets across the Midwest. The business continued to grow throughout the late 30’s and early 40’s as the chicken market experienced increased demand as it was the only meat not to be rationed during the Second World War. Throughout the 50’s the company introduced the vertical integration system as they built a new
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Most of the companies’ sales are still comprised of mostly of value-added meat sales to grocery stores and restaurants. However, Tyson has recently made a capital investment in Beyond Meat according to the New York Times (Storm, 2016). This investment in a plant-based protein producer may indicate an interest of Tyson to enter in the emerging market for alternatives to meat-based protein.
Having the status of the top meatpacker in the United States, Tyson has a large presence in the global export market as well as it is the second largest in the world behind JBS as stated by Statista (Statista, 2018). Fox Business reports that Tyson’s sales were up on the year due to higher export demand for pork and beef (Ramakrishnan, 2017). Fox also states that this demand increase correlates with the announcement that China will allow US beef imports into the country for the first time since the 2003 mad cow disease

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