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This indication was beneficial to establishing his ethos as a credible resource with respect to linguistics. McWhorter’s expertise became evident through the clarity of his speech and the understanding he demonstrated regarding this material. He built common ground by discussing commonly held beliefs and by making it clear that he was not devaluing formal writing. Rather than arguing the unimportance of protecting formal writing, he argued that it was separate from and unaffected by the new dialect used in texting, that though they are related the two entities ought to be viewed as separate and