The Ultimate Attraction
For years turning the page in a magazine, or clicking on a new link in your browser the first thing that appears is commonly an advertisement. Now imagine it’s a couple engaging each other in a very sexual way. Would this steal the attention and make you consider the what advertisement is for? Since the beginning of multimedia there have been advertisements, displays that are used to promote products and services to a wide range of audiences. The conflict of how to sell certain products has always been a struggle however, deciding how to properly place, and use the intended product in a way that would convince the audience and others to purchase or want to purchase the subject. An example of this strategy is the “Ultimate …show more content…
She states that because of advertisers make these objectifications and portray violence directly at women in a large number of advertisements, they are teaching individuals that this kind of behavior is okay when in reality it is horribly offensive. Kilbourne expresses “Turning a human being into a thing, an object, is almost always the first step toward justifying violence against that person,” (Kilbourne 278) even going on to explain that this has already happened systematically and as a culture about women. Because this attitude towards women has been in place for decades the ideals seem normal to many, but when we stop and analyze we see just how wrong it is. An idea of this shown in these ads is not just that the woman is shown as being covered up with the magazine in the one images, but when the woman becomes the opposite role it is additionally different than the original. This analysis follows Kilbourne’s ideas that even with reversed roles women are still not given the power and placement of men. In the piece where the man is being replaced by the car the angle of the camera is different that that of the other. This makes the woman the focus instead of the act itself. Also in the side where the man is covered, the woman is not looking at the car, she has her eyes closed and head turned away, arched away from the magazine. From this it is viewed that the woman may not find interest in the car like the man is, and that something is objectively different in the way they are interacting in the two
For years turning the page in a magazine, or clicking on a new link in your browser the first thing that appears is commonly an advertisement. Now imagine it’s a couple engaging each other in a very sexual way. Would this steal the attention and make you consider the what advertisement is for? Since the beginning of multimedia there have been advertisements, displays that are used to promote products and services to a wide range of audiences. The conflict of how to sell certain products has always been a struggle however, deciding how to properly place, and use the intended product in a way that would convince the audience and others to purchase or want to purchase the subject. An example of this strategy is the “Ultimate …show more content…
She states that because of advertisers make these objectifications and portray violence directly at women in a large number of advertisements, they are teaching individuals that this kind of behavior is okay when in reality it is horribly offensive. Kilbourne expresses “Turning a human being into a thing, an object, is almost always the first step toward justifying violence against that person,” (Kilbourne 278) even going on to explain that this has already happened systematically and as a culture about women. Because this attitude towards women has been in place for decades the ideals seem normal to many, but when we stop and analyze we see just how wrong it is. An idea of this shown in these ads is not just that the woman is shown as being covered up with the magazine in the one images, but when the woman becomes the opposite role it is additionally different than the original. This analysis follows Kilbourne’s ideas that even with reversed roles women are still not given the power and placement of men. In the piece where the man is being replaced by the car the angle of the camera is different that that of the other. This makes the woman the focus instead of the act itself. Also in the side where the man is covered, the woman is not looking at the car, she has her eyes closed and head turned away, arched away from the magazine. From this it is viewed that the woman may not find interest in the car like the man is, and that something is objectively different in the way they are interacting in the two