big business
This definition of pop art shows some of the diverse features of the movement. It was described as both intriguing (witty, sexy, popular and glamorous) but also also as kitsch (expendable, low cost, gimmicky and mass produced). It was said to be short-lived (transient) but also extremely profitable (big business). The target group is described as young which suggests a striving for new and exciting art.
All of the above made statements link into the previously discussed American society. With the terms used by Richard Hamilton, pop art was the reflection of a superficial American society which set its values in fast paced, easily comprehensible and mass consumer art. (217)
Part 2- Two key artists of the pop art movement (Andy
This definition of pop art shows some of the diverse features of the movement. It was described as both intriguing (witty, sexy, popular and glamorous) but also also as kitsch (expendable, low cost, gimmicky and mass produced). It was said to be short-lived (transient) but also extremely profitable (big business). The target group is described as young which suggests a striving for new and exciting art.
All of the above made statements link into the previously discussed American society. With the terms used by Richard Hamilton, pop art was the reflection of a superficial American society which set its values in fast paced, easily comprehensible and mass consumer art. (217)
Part 2- Two key artists of the pop art movement (Andy