Two Cheer For Materialism Analysis

Decent Essays
Two Cheers for Materialism-James B. Twitchell (31-40)

1. In his opinion, what does Twitchell readily acknowledge about materialism that most academic critics don’t?
What Twitchell readily acknowledges that academic critics don’t, is that things and items are called goods. Twitchell states that academic critics call these things “bads”. He states that with this explanation: “This sounds simplistic, but it is crucial to understanding the powerful allure of materialism.” (Twitchell, 32). The reason he states this is because depending on whose viewing these material “goods” they could be seen as good or bad, or for instance “bads”. When it comes to commercial advertising, goods can be viewed as bad especially if they aren’t what they actually
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It’s that, that makes our country appealing to others. People like it here because we can buy whatever we want even if we do not have the money to pay for it. They like it even though it’s something that every country criticizes us for. We do have a huge debt that is not going down and our purchasing of things without having the money for it is not helping.

3. According to Twitchell, what is the relation between materialism and spiritualism?
According to Twitchell the relation between materialism and spiritualism is that when we do not have materialism, we have spiritualism. When there are not physical things there to touch, we have faith and god there to fill that void of want and the objects we look for. I like how Twitchell said, “Materialism, it’s important to note, does not crowd out spiritualism” (Twitchell, 34). This quote is good at understanding that they do go hand in hand and that one cannot take over the other. When we do not have enough objects to satisfy us, we use spiritualism to make the world around us
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I know this quote is very long, but it does a good job at explaining how the counterculture views corporate America. Today companies are trying to get your attention by busting out of conformity and trying to do something different. We notice the things that are more different than the things that we are used to seeing. Companies or corporations are using this idea to their advantage to get consumers interested in themselves or their products. Frank talks about how consumerism is about individuality, not about what everyone as a whole need but what one individual may need and find appealing to

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