Advertisement Analysis Essay

Improved Essays
In the first advertisement is everything pink. This shows that this advertisement is for girls. Where in the other hand boys colours are like blue or red. In the picture of the girl is there elements that is being empherzise. The hole room has a dark pink colour. She has fancy clothing on and the little bunny that’s on the carseat gives the reader a better idea, what the message is. The two advertisements distinguishes between genders. It gives the reader a message that girls must be kept save but not little boys. This is a form of stereotyping. In the advertisement there is just a girl, the advertiser did not include a boy or a male figure. It gives the idea that it`s just girls, that can “accessorize”. In the first advert there is just one actor, and that is the girl. The goal of this frame is the carseat. This is an transactional advertisement because the actor and the goal is being shown.
The advertiser used anchoring. The advertiser attached the message: “It’s never too soon to learn how accessorize.”
…show more content…
And why can’t little girls run whild, be free and get “sand in their pant”. This advertisement has a low modality. This is because of the low colour photograph of the picture. If the reader compare this two advertisements with each other, we can say that the image of the little girl has a higher modality as the picture of the two boys.

The advertisement of the two boy give the readers a wide range of possible meanings. This advertisement shows that they are having fun and being playful. The goal of this advert is the sand of the ocean and the ocean. In this second advert of this boys, there is a vector. The vector is between the two boys. The boy at the back is looking at the boy infront of him, that’s why the vertor between them.
The boy who is running in front is looking at the ocean. This advertisement has both an actor and goal that’s why it’s a transactional advert. The advertiser left some elements out in the frame of the

Related Documents

  • Improved Essays

    Our world relies on consumers to purchase products. Purchasing products is what keeps the country on its feet. As there are consumers, there are also producers. These producers sell their products by advertising to consumers. Furthermore, producers appeal to their consumers in these ads to make their products seem more enticing to buy.…

    • 973 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    Whether we are aware of it or not, an effective commercial that is focused on advertising a product is meant to equally influence our attitudes towards a product. Having said that, many marketers have a number of different strategies they use in order to convince the targeted audience that they need something in their life. Notably, one of these many strategies used are rhetorical methods. One particular commercial that successfully uses rhetorical methods is the Cover Girl #GirlsCan commercial. In this commercial, Cover Girl attempts to capture female attention by using rhetorical devices: ethos, pathos, and logos.…

    • 1589 Words
    • 7 Pages
    Improved Essays
  • Improved Essays

    Name- Tizeta Rustin Class- English 1101 Instructor- Dr. Buell Wisner Date- 09/24/2017 Analyzing “Advertisements R Us” by Melissa Rubin The analysis by Melissa Rubin’s on the 1950 Coca-Cola advertisement allows readers to identify the main point of the ads easier.…

    • 946 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    With the girl in the advertisement narrating the events that occurred in a very monotone voice, setting the mood for the advertisement. Disturbing images of the girl crashing her vehicle and then realising that it did not happen we form a false sense of happiness…

    • 1183 Words
    • 5 Pages
    Improved Essays
  • Improved Essays

    With any type of advertisement there is always some type of photographic piece which mainly focuses on the story you are trying to convey. In this ad you see a young girl, who look as if she is in her late teens, maybe early twenty’s, who has nothing attractive about her looks ,but has a hook coming from her mouth which symbolizes that with smoking you are trapped; once you are hooked it is hard to quit. Furthermore, with this advertisement you also see a sign of pathos, which Udemy Blog says, “when ads appeal to the emotional need of the audience; it is generally to promise product or ad to serve a…

    • 987 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    This illusion is the perfect connection for the ad because to some people the dress appeared to be black and blue, while to others it was white and gold; just like how some people see the black and blue bruises of abuse while others prefer…

    • 1089 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    1. Looking at commercial advertising of boy and girl’s toys; girl’s commercials played soft musical tune, while boy’s toy commercials had more of a rock and roll musical tune. Furthermore, the media enforced general roles to the viewers by only including males in boy’s toy commercials and females in girl’s toy commercials. The settings for boy’s toy commercials were usually outside and consisted of darker colors. In addition, they included toy weapons and/or action figures (males with large muscles) that provoked thoughts of violence.…

    • 777 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    The relation between mothers, and their children is always strong. In this relation, you would find that the moms sacrifice a lot for their children, and do whatever they can to make their children happy. This ad presents this relation from a side where the son sacrifice for his mom. The add present this idea through showing a kid going out from a dark alley running, and looking horrified, and wearing dirty old clothes, the looks on the child face show that the kid is chased by someone. Also, the kid clothes show that the kid is poor, and the place around the child looked old, so maybe it is an area for the poor people.…

    • 2211 Words
    • 9 Pages
    Improved Essays
  • Superior Essays

    Selling a product ? No problem! Use a woman and have her use minimal to no clothes at all. Now in the present day, advertisement companies are using woman’s body of all ethnicities, as sexual objects to sell and promote their product. In this essay I choose an advertisement by Axe that shows and identifies about gender roles and sexuality.…

    • 1801 Words
    • 8 Pages
    Superior Essays
  • Great Essays

    In Susan Bordo’s essay, “Beauty (Re)Discovers the Male Body,” she discusses the appearance of men in advertisements while simultaneously juxtaposing them to female advertisements. Through the piece, she includes many sample advertisements to develop her point. The photos are placed next to the corresponding sections which help make her argument clearer. She also relates her point to John Berger, as she tries to demystify these advertisements in a similar way he tried to do so about artwork in his essay titled “Ways of Seeing.” Berger demystifies art by suggesting the use of image boards to restore meaning to the paintings, while Bordo works to demystify advertisements by trying to discuss why these male advertisements had started.…

    • 1240 Words
    • 5 Pages
    Great Essays
  • Improved Essays

    Specifically, violence against women. If the advertisement removed the “don’t speed” and painted vehicles, the advertisement reads “stop the violence” and depicts a well dressed women being punched by a hairy unkempt man. In addition, the painted vehicles chosen in the advertisement may also hold symbolism. For instance, the yellow minivan painted on the women’s face could suggest to the viewer that she is a mother and possibly has children. On the man’s arm is painted the red semi-truck typically used for delivering cargo.…

    • 824 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    Even though advertising is a different language than the usual language people here on a daily basis it is very simple to depict if one would just dissect it a little bit. “O’Neill talks about how it is the viewer’s responsibility to understand the meaning behind what…

    • 1536 Words
    • 7 Pages
    Improved Essays
  • Superior Essays

    We are drawn to the individual in the photograph. In the sign system we have the signifier and the signified (O’Shaughnessy, 2012, Chapter 8). The signifier of this advertisement is a black person, a woman wearing a suit and the signified is a woman who is successful and educated. There are different types of signs and they are classified as: iconic, indexical and symbolic signs ( O’Shaughnessy, 2012, Chapter 8).The sign is iconic because it resembles what it is signifying. The sign is a women and the advert is for Women’s…

    • 1787 Words
    • 8 Pages
    Superior Essays
  • Improved Essays

    Several factors went into the final decision process regarding the layout including appealing to the intended customers, being aware of consumer behaviors, as well as considering the emotional appeal. As analysts, it is imperative that we delve into the specifics to understand the true meaning of the advertisement. When glancing at this advertisement, it is blatant that this merchandise is being marketed to a notably, wealthy white women. Earlier it was mentioned that Parker was the main focus of the advertisement. The reason is simply because Suzy Parker is elegant and would perfectly represent the classic brand of…

    • 1077 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    Smoking Advertising Essay

    • 1450 Words
    • 6 Pages

    What this ad really anchors on to get readers attention is the use of pathos, emotional appeal. Almost any time a baby is used in an advertisement, it is in an effort to stir emotion. This ad uses the baby as a tool to grab the reader’s attention and gives something which mothers can relate with. The use of a baby to deliver the message also serves to give the ad some credibility, which is an example of ethos. Babies are seen as innocent and honest, so if a baby is saying something it must be true and commonly known.…

    • 1450 Words
    • 6 Pages
    Improved Essays