The Positive Influence Of Twitter In Donald Trump's Campaign

Improved Essays
Twitter is the most influential factor relating to Donald Trump’s campaign and his connection with the voters. Twitter was founded in 2006 and played a major role in both the 2008 and 2012 elections with over 175 million people using Twitter worldwide. On Twitter, users can tweet up to 140 characters and these tweets can be retweeted by other users. Retweets allow for a candidate’s message to reach more people and thus are very important. Currently, Donald Trump has tweeted over 33 thousand tweets that reach 12 million followers. Trump’s influential media presence contributes to his popularity as the Republican presidential candidate. Another important feature of Twitter is the hashtag. People use it as a search engine to look up what topics …show more content…
Even though Twitter has both negative and positive aspects, it is so influential to political campaigns, like Trump’s, that the Library of Congress began archiving every public tweet since Twitter was established. Twitter, along with other social media sites, accurately indicates the public’s opinion because it allows for a bigger sample of people’s views. Although, a group’s tweets and opinions on Trump is not necessarily positive, it will still accurately represent their views. Twitter is a free social media site that allows anyone to create an account as long as they have internet access. Optimists of social media’s use believe that internet sites, like Twitter, have increased the involvement of politically inactive groups and have allowed their input to contribute to the public’s general opinion on Trump’s campaign. For example, the younger generations, people with less income or historically less politically involved groups, are more likely to participate on Twitter. This is helpful for Trump because it allows people across all demographics to be …show more content…
This has an effect on Trump’s campaign because Twitter makes it appear that Trump has a higher percentage of support than he actually does in real life. Another problem with using Twitter for determining voter preference is that Twitter is more anonymous than a face-to-face conversation which results in a willingness for users to share their negative views. On Twitter, users can isolate themselves based on their political views by controlling which candidates they want to follow. This is detrimental to tolerating other views and supports the idea of partisan polarization. Partisan polarization is the idea that voters only seek out information that agrees with their personal beliefs and avoid information that does not support these ideas. Lastly, Twitter is a poor indicator of voter preference because not all users can or will not vote in the presidential

Related Documents

  • Improved Essays

    Social Media And Politics

    • 789 Words
    • 4 Pages

    Social Media is Helping Presidential Candidates Social media has grown exponentially during the last years. Twitter, Facebook, and other social networks are now the main source of where people get their news. Politicians take advantage of the new technology and use it in their favor for campaigning. In the 2012 election between Obama and Mitt Romney, Obama had a lead in digital activity. According to Pew Research Center, “Obama campaign published 614 posts during the two weeks examined compared with 168 for Romney.” Obama’s campaigned used social media more to appeal to the people, which later resulted in him winning the election.…

    • 789 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    In fact, the 2012 presidential election “saw increasing sophistication of online campaigning and improved integration of online and offline participation opportunities” (Ginsburg, 215). Online participation includes social media websites, such as Facebook, Twitter, and as of recently – Tumblr, a popular blogging website. These social media websites are the most popular way for candidates to share their ideas through and lead to more online participation. Social media poses as a way for politicians to reach a large amount of potential voters at once, which is very beneficial if they want to get their views across more effectively. Years ago, campaigning mainly happened through television,…

    • 628 Words
    • 3 Pages
    Improved Essays
  • Great Essays

    Society is constantly keeping in touch and interacting with others via social media, with this being such a big part of our lives it is very evident how important the role it plays in social media. Social media reaches all demographics, it used to be the younger demographic didn’t keep up with politics, but now that politics are all over where they spend most of their time, social media, it is easy for them to engage and keep up with the most recent issues. It allows for direct interaction, candidates can talk directly with their followers on their views, and in return followers can easily let it be known their views and feedback for the candidates, it’s a two-way street. Candidates become more accountable for their actions and words because everything they say is either on social media, or is talked about via social media. Cost of campaigns are astronomical, but social media helps alleviates some of this big burden.…

    • 2117 Words
    • 9 Pages
    Great Essays
  • Improved Essays

    Facebook has come a long way from the little social site launched to help us chat and flirt and cyber-stalk friends. It directs web traffic to a large portion of the internet, it also commands a huge share of mobile advertising. The article “Facebook Controls What News People Read. That’s A Problem” states that there was new research released on July 14, 2015 by the Pew Research Center with the Knight Foundation which suggested that the social network’s hold on how we find news is continuing to grow. Approximately 175 million people take the time to get on Facebook each day.…

    • 721 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    The research to date has pointed to the fact that Facebook integration helps drive traffic to websites and pages, as users interact with sites and increase the earned media” of a brand (in other words, the mentions and exposure of branded content that the company didn’t pay for). Even though businesses use this tool, it is doubtful how much money Facebook attracts by making this social integration platform available. On the other hand, Facebook platforms which provides a framework for software developers to create applications that interact with core Facebook features. The company 's effectiveness regarding mobile advertising and its success in new platforms have allowed the social media giant to surpass investors ' expectations continually. Facebook is particularly skilled at bundling services for both mobile and non-mobile platforms.…

    • 1147 Words
    • 5 Pages
    Improved Essays
  • Improved Essays

    In other words, Facebook is just like an “online biography” or a “wikipedia of people”. It provides the most vivid information of someone with words and pictures. It helps us know more about someone else in a really fast and convenient way. 2.Serve as personal account to register other website. In today’s Network World, in order to get more active users, many websites ask people to sign up to become their members, otherwise they won’t provide further information in the website.…

    • 1086 Words
    • 4 Pages
    Improved Essays
  • Great Essays

    His most popular tweet, and the most “retweeted” tweet on Twitter in 2012, was of a photo of him embracing his wife Michelle Obama (Susskind 2013). By using social media, politicians can appear to be more like your “friend” than a politician. On the issue of Twitter in campaigns Jane Susskind of IVN explains that, “Twitter has become a hub for voters to see real-time reactions, candid responses, and instantly check facts and statistics referenced in debates and speeches. It demands transparency from the candidates, knowing that their arguments can be verified in the blink of…

    • 1959 Words
    • 8 Pages
    Great Essays
  • Superior Essays

    I believe with trending topics, talking the same language as the audience, and going live on social networking sites, Donald Trump and Hillary Clinton should have a successful campaign. Donald Trump has had some of the wildest tweets before he even decided to run for President of the United States and during the election. As an active reader of his tweets, I cannot quite see how people are keen on voting for Donald Trump. Hillary Clinton also has her set of inappropriate tweets herself, but her tweets do not compare to the absurdness of Donald…

    • 1183 Words
    • 5 Pages
    Superior Essays
  • Improved Essays

    Overall, Twitter has a combined number of over 350 million monthly active users making it one of the most popular social networking site and it offers its users a premium means of attaining connections to the world. Twitter is top notch because an individual gets world news instantaneously as it does happen all over the world. Presently, Twitter is incorporated or embraced by same television shows into the live air programs as a means of ensuring active interactions with the viewers. It enables active connection with friends and family, and all the important people in our lives through the…

    • 809 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    This was also Before facebook was allowed to sell highly targeted ads. You can see in the recent election in November how influential facebook was for all the candidates that ran. This source gives a good overview of the different uses of social media. It speaks about the positive aspects of social media but doesn’t truly explain the negative aspects of it…

    • 1580 Words
    • 7 Pages
    Improved Essays

Related Topics