Information was presented clearly and generally the press release was well thought out. The press release also included several videos that were informative and engaging. On the other hand, I felt that the press release included too much information. So much information that I feel can be burdensome to keep the marginally curious reader from continuing through. Another issue with the press release is the amount of videos.…
Product information is now more than ever easily accessible take for example the headphones Beats by Dr. Dre. The Google search article focused on product information, review of the product and details on other products. The Opposing views article focused on stock market opportunities, celebrity’s endorsements and a more casual review. Both articles go into detail on product information, reviews on the product and recommendations on similar items.…
Tick Tock. He is a ticking time bomb with Diabetes. Caesar Barber a maintenance worker that eats 4 to 5 fast food meals a week, he has be doing this for years. He thought by them saying “ 100% beef” it was Healthy for him. They don’t sugar coat stuff (hopefully he doesn't eat that too).…
In our electoral system money certainly talks, but the question is how much and in what way. In Dark Money, the author makes the argument that benefactors like the Koch brothers are using their money to more or less buy influence in the system by building a political network. In End of Discussion Ham and Benson also point to a similar network among liberals that also attempted to do the same. For many people they track the influence of this Dark Money to the decision in Citizens United. While it is true that the amount spent by citizens united has exploded is important to note the extent to which this money is limited.…
In the mock press release from The Onion, the author(s) illustrate how products are marketed to consumers by using very bold claims and outlandish customer reviews to portray the message in a satirical fashion. This use of satire sparks pulls on the pathos of the reader and allows for a more engaging experience for the reader. The author(s) of this passage use satire to its fullest effect through outlandish claims. A prime example of these foolish would be, "If the frequency of one’s foot is out of alignment with the Earth, the entire body will suffer." The author(s) use claims such as this one to pull on the pathos of the reader that elicits a humorous response while still portraying a clear message.…
In Jack Solomon’s article, “Master’s of Desire: The Culture of American Advertising”, he portrays that American nationals are partitioned upon elitism and populism. The contradiction between elitism and populism is the effects it portrays with today’s society of advertisements and media, and how it affects society itself. The logical inconsistency of this impact is all over the place. Today’s society is continuously revolving around the concept of advertisements and media, where we are consumed material each and every day. American advertisers show us a perspective that Americans believe to have the American dream of society nowadays.…
Brianna Tanguay FYS: Google Play in Pop Culture Chapter 6: Courting Supporters for Independent Media Summary: In Chapter 6 of Spreadable Media: Courting Supporters for Independent Media. JFG discusses distribution and promotion.…
Since the beginning of American journalism, there has been a relationship between the reader and journalist of supply and demand. The reader wants scandalous or critical news and the journalist is happy to provide. In the 1960s, Clare Boothe Luce, in a speech made for the journalists in Women's National Press Club, criticizes the journalists for their seemingly mindless continuation of the supply and demand cycle. Luce challenges them to focus on the complete truth, rather than a fantastical half-truth. She prepares the audience for this message by beginning with a metaphor that emphasizes the importance of her message, using an ironic tone, not to be missed by the journalists, and by using ethos to remind the journalists what their responsibilities entail.…
People are no longer guided toward deep, personally understanding. Instead they are pushed more towards quickly skimming over articles without taking the information deeply into understanding. They are hurried off toward pieces of information and another, and so on. “The breadth of its influence and activity is often interpreted as evidence that is an entirely new species of business, one that transcends and redefines all traditional categories.” (56)…
In his dissertation, Bent Flyvbjerg examines the definition of a case study. In doing so, Flyvbjerg points out five common misunderstandings about the validity of case studies and provides explanations to contest and refute the misconceptions. To elucidate, the Flyvbjerg’s identifies the first misunderstanding in the practice of case studies as the perspective that places theoretical knowledge as more valuable than practical knowledge. Flyvbjerg emphasizes that the knowledge achieved from case studies are a pertinent and necessary skill for beginners and that practical knowledge in case studies provides the essential experience for beginners to advance to an expert level. Flyvbjerg relates his point to the context of Harvard University…
Today, gamers have a variety of ways to share their gaming experience. A gaming community called Twitch is where gamers can stream their gameplay to an audience. They can talk to their audience about the game and even stream for charities or their own personal donations. Since Twitch and video game streaming started gaining popularity, it has changed how gamers share their experiences. Twitch wasn’t always a video game streaming website.…
With an energetic tone, The Onion implies that in today’s society, the average human being is spending his money irresponsibly on pointless items that he doesn’t need - or knows deep in his heart, doesn’t even want. In order to prove this, they emphasize the insanity that has come to how products are marketed to consumers. The rapacious producers, desperate for money, will advertise anything to trick the audience into satisfying their greedy souls. The Onion, in their humourous piece of writing, has caught them red-handed. The authors begin by addressing the direct consumers of the product, “stressed and sore-footed Americans everywhere.”…
Final Examination—PSC 110 American National Government Due by/on Wednesday, December 9 (75 points) Please answer three questions. Send the responses to me via email. Please be detailed in your responses as each question is worth 25 points. Good luck.…
It is common to think among marketers that the more opportunity to choose there are in the market, the more possibility people have to find the product that they wanted. This could be real from one side but on the other hand researches show that when there is too much choice, consumer are more likely to not buy those products at all. Nowadays, costumers are overwhelmed by every kind of marketing campaign, they do not spend a minute surfing online, watching television or reading periodicals without occurring in banners, TV ads or any kind of marketing campaigns ready to propose them the last new products released by companies. A percentage show that only the 10%-20% of the new products actually succeed in the market, most of the new ideas…
More often than not, there is a conceptualization that Public Relations is synonymous to Marketing or the other way around. Although most companies use both hand in hand towards progress, some are in more need of one over the other. The most basic difference of public relations (PR) and marketing is the other is more profit-oriented while the other is, in most senses, not. Though the strategies and tactics could be used for both sides, the goal is very much different. Marketing sells the product (“Marketing”, n.d.) while PR sells the company (“Introduction to Public Relations”, n.d.).…