Twisted J Vs Zen Spa

Improved Essays
Purple cow encompassed the bulk of our readings thus far.
My take away:
Reinforces: innovation, differentiation, the importance of customer relationships, timing, passion, lessening creativity, networking with the affluent and thinking small.
Defies: the theorem of creating a great product (having a great product has been debated in our readings and whether it relates much at all to the success of the company), outdoing a competitor by copying their idea, and asking for permission.

Two noteworthy businesses in Stephenville are Twisted J and Zen Spa. Twisted J is expanding and continually raising awareness of their business. Therefore, the retailer imposes some lessons to be learned by other thriving businesses in the area. Zen Spa stands

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