My take away:
Reinforces: innovation, differentiation, the importance of customer relationships, timing, passion, lessening creativity, networking with the affluent and thinking small.
Defies: the theorem of creating a great product (having a great product has been debated in our readings and whether it relates much at all to the success of the company), outdoing a competitor by copying their idea, and asking for permission.
Two noteworthy businesses in Stephenville are Twisted J and Zen Spa. Twisted J is expanding and continually raising awareness of their business. Therefore, the retailer imposes some lessons to be learned by other thriving businesses in the area. Zen Spa stands