Tweet Content Analysis
The findings of the research are separated in three sections: the first part is the main issues proposed in the 25 news articles, and the second part is the results of content analysis of tweets. The final part will discuss the differences and similarities of the discussion about the social issue on the two types of media in detail.
A. Six key points of the 25 news reports
B. Findings about the 250 tweets
The absolute findings resulted from content analysis will be discussed without the analysis about the figures (It will be further compared to reports of mainstream media in the next part).
Regarding the types of the tweets that contain #toryelectionfraud, most (72.99%) are automatic retweet. The manual retweets that added either …show more content…
Neutral attitude showed on the tweets exceeds positive attitude, representing 26% and 2% respectively.
Basing on the key points founded earlier, the main themes are figured out and coded as the only theme of each tweet. There were a large number of tweets (37.95%) complained about BBC’s nonfeasance as gatekeeper to report this specific issue, as the public service broadcast had covered little about the alleged electoral fraud. Satirical and aggressive comments constitute the second large percentage, followed by the tweets that mentioned the legal investigations of both police and the Electoral Commission.
C. The comparison between the discussion in the mainstream media and on social …show more content…
The argument of Graeff et al. (2014) about networked framing provides plurality into the framing of public issues was true, while social media neglect some key points reported critically by legacy media. For example, traditional media extensively reported the allegation about the BattleBus used to propagandise in crucial marginal constituencies, while there were no tweets mentioned the BattleBus in the sample. Besides, the critiques of the Tory party such as “fracking, racism and corruption” were mentioned frequently on Twitter, with no appearance on mainstream media. On the contrary, the errors in dealing with the announcement about election expenses was reported in 10 news stories, while no such theme on Twitter. Especially, the expenses, which are directly linked to the alleged fraud, were only mentioned in 10 news articles (it may due to the fact that the Conservatives had not clearly explained about the fees), and it was also only represented 7.3% on