Tv Guide Case Study

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Register to read the introduction… Among those include the Internet, free guides contained within Sunday newspapers and daily edition capsules, as well interactive cable menus with television listings. Competition also extends into the advertising world, where advertisers now have more magazines, as well as television alternatives, at their disposal (SAS, 2005). Despite these changes, TV Guide has continued to thrive and plans to. The profile for television listing guide customers consists of the following geographic, demographic, and behavior …show more content…
Production of 119 different editions increases overhead
1.2.3. Must use sophisticated database technologies
1.2.4. Program listing section is in a constant state of flux

1.3. Opportunities
1.3.1. Develop iGuide into a full-blown, full-service electronic tool
1.3.1.1. Users can create personalized TV grids
1.3.1.2. CineBooks offers information on 30,000 films
1.3.1.3. Venue where text, sound,, and images are hyperlinked to other Web sites.
1.3.2. Develop format that will lure younger subscribers
1.3.3. Competitor's onscreen service is limited in differentiation service capability.
1.3.4. Integrate customer data across all platforms

1.4. Threats
1.4.1. PreVue Networks with over 40 million cable subscribers
1.4.2. Free channel listing services available to cable subscribers
1.4.3. StarSight Telecast Inc. more advanced and poised to branch beyond cable
1.4.4. Increased number of companies offering TV listings and entertainment news
1.4.5. Technology may exceed the capabilities of the TV Guide and iGUIDE combined
1.4.6. Consumers do not like to limit their access options to a single source even if free

Recommendations
• TV Guide should market capitalization because the guide is available on the
…show more content…
TV Guide should continue creating informative topic inside the magazine such as TV Guide the Spot: Big Movie Guide – The guru of TV cinema gives consumers a taste of the top movies On Demand. Check them out first before you buy on Big Movie Guide. Watch This –We're sifting through every channel to find the best shows each week. See what you've been missing with Watch This. M.Vids – M.vids is an entirely new source for what's on TV music-wise. We'll hook you up with your favorite musical artists' videos and their latest TV gigs. Catch Up –Clueless around the water cooler? Don't be. Let Catch Up help you join the conversation. (www.tvguide.com 2005).
TV Guide Magazine should offer to their customers a full-sized, full-color entertainment magazine that focuses on television. The new, full-size, full-color TV Guide meets this need with: o More news and features, more eye-catching photos, more behind the scenes insights and information on favorite shows and stars, o More reviews and recommendations of best choices, can't-miss and must-see TV, o Easier to use full-size color grids. (www.tvguide.com.

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