Tta Motors Case Study

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• India ranks 2nd in the global two-wheeler market
• India is the 4th biggest commercial vehicle market in the world
• India ranks 11th in the international passenger car market
• India ranks 5th pertaining to the number of bus and truck sold in the world
• It is expected that the Automobile Industry in India would be the 7th largest automobile market within the year 2016
• The Indian automobile industry's foreign sector worth US$ 515 million
• The Tata Motors have entered the passenger car market in Saudi Arabia with the launch of Tata Indigo, Tata Indica, and Tata Indigo Marina
• The TVS Motor Company has established a two-wheeler manufacturing unit at Karawang, in Indonesia
• The Jaguar and Land Rover companies owned by the Ford Motor Company was acquired by the Tata Motors Ltd for estimated rate of US$ 1.5 billion

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V. Sundaram Iyengar. He began with Madurai's first bus service in 1911 and founded T.V.Sundaram Iyengar and Sons Limited, a company that consolidated its presence in the transportation business with a large fleet of trucks and buses under the name of Southern Roadways Limited. When he died in 1955 his sons took the company ahead with several forays in the automobile sector, including finance, insurance, and manufacture of two-wheelers, tyres and components. The group has managed to run 33 companies that account for a combined turnover of nearly $3 billion. TVS Motor Company Limited is a two-wheeler manufacturer in India. The Company manufactures a range of two-wheelers from mopeds to racing motorcycles. The Company’s products include domestic range of two-wheelers, three-wheelers and international range of two-wheelers. The Company’s motorcycles products include Apache RTR 180, Flame DS 125, Flame, TVS Jive, StaR City, Sports. The Company’s Variomatic Scooters products include TVS Wego, Scooty Streak, Scooty Pep+, Scooty Teenz. The Company’s Mopeds include TVS XL Super and TVS XL Heavy

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