STRUTLEDGE MBA EVALUATION AND RECOMMENDATIONS
Introduction
After a brief review of the case information, it is clear Strutledge faces the following challenges:
• Rising overhead,
• Decreasing enrollments,
• Lack of reputation/recognition
• Lack of structured undergraduate business programs
• Lack of MBA program.
• Competition
As a small liberal arts school, it is important to keep true to the culture and diversity of the institution while tailoring a Master’s program to fit the individual student needs.
Background
Stutledge has earned a positive local reputation within the community. Undergraduate liberal arts education is the primary focus, offering a broad array of degrees in disciplines such as social sciences, humanities, natural sciences and arts. As a privately affiliated institution, costs are generally higher per course but possess a stronger academic preparedness overall. Competition with a …show more content…
To address rising overhead and decreased enrollments, the institution could hire adjunct (part time) professors to support an online degree program. Online programs offer the student flexibility in schedules and online tools. This course of action could also increase enrollments at the international level. Since the institution already offers business related courses, it would be sensible to restructure the current programs to encompass business studies. Addressing the lack of structured undergraduate business programs, students interested in pursuing liberal arts studies could have the option to add a minor in business relations (International business, operations, logistics and finance). Although competition exists for MBA programs from the adjacent urban area, Strutledge has a business advantage of community focus and positive reputation. It may be beneficial to launch an analysis of current programs to evaluate the potential success of restructuring
Introduction
After a brief review of the case information, it is clear Strutledge faces the following challenges:
• Rising overhead,
• Decreasing enrollments,
• Lack of reputation/recognition
• Lack of structured undergraduate business programs
• Lack of MBA program.
• Competition
As a small liberal arts school, it is important to keep true to the culture and diversity of the institution while tailoring a Master’s program to fit the individual student needs.
Background
Stutledge has earned a positive local reputation within the community. Undergraduate liberal arts education is the primary focus, offering a broad array of degrees in disciplines such as social sciences, humanities, natural sciences and arts. As a privately affiliated institution, costs are generally higher per course but possess a stronger academic preparedness overall. Competition with a …show more content…
To address rising overhead and decreased enrollments, the institution could hire adjunct (part time) professors to support an online degree program. Online programs offer the student flexibility in schedules and online tools. This course of action could also increase enrollments at the international level. Since the institution already offers business related courses, it would be sensible to restructure the current programs to encompass business studies. Addressing the lack of structured undergraduate business programs, students interested in pursuing liberal arts studies could have the option to add a minor in business relations (International business, operations, logistics and finance). Although competition exists for MBA programs from the adjacent urban area, Strutledge has a business advantage of community focus and positive reputation. It may be beneficial to launch an analysis of current programs to evaluate the potential success of restructuring