Research Paper: Trust Me I’m Lying: Confessions of A Media Manipulator The book, Trust Me, I’m Lying: Confessions of A Media Manipulator, by Ryan Holiday, the expert of media marketing, reveals the corrupted manipulations of media marketing by exploiting bloggers. Holiday successfully manipulated bloggers to market the products of his clients; however, the consequence of his corrupted manipulation backfired him, and he gave up manipulating blogs and confessed his corruptions and the flaw of interactive journalism in his book. The book was published in 2012, and the contents seem to be still relevant to today.
Bloggers earn money by selling advertisements; “Advertisement × Traffic = Revenue” (Holiday, 32). “The economics of the Internet created …show more content…
. . are just lazy as hell. . . They’re adjusting to a time that demands less quality and more quantity. And it works to my advantage most of the time, because I think most reporters have liked me packagining things for them. Most people will opt for what’s easier, so they can move on to the next thing. . . It’s a bad way to be, but it’s reality. (Holiday, …show more content…
To advertise their posts, bloggers have to keep finding resources which can get attention and publish posts as frequently and many as possible, but they do not have enough time to research and write plenty of posts to keep people’s attention. Then, Holiday gave a fake resources and article “based on what [he] know[s] (and they think) will spread” (60). Bloggers are happy to use his draft of the blog post without a verification of the resources; thus, they can easily publish blog posts to get more pageviews.
However, Holiday’s drafts were created to get more pageviews, not to reveal the truth, so his drafts were corrupted and designed to get attentions and valence. “[Holiday] knows that being evasive and misleading is one of the best ways to get traffic and increase the bottom line” (70). He gave drafts that provoke viral emotions such as anger to get many people involved; “the most powerful predictor of virality is how much anger an article evokes” (63). This technique based on psychology is
Bloggers earn money by selling advertisements; “Advertisement × Traffic = Revenue” (Holiday, 32). “The economics of the Internet created …show more content…
. . are just lazy as hell. . . They’re adjusting to a time that demands less quality and more quantity. And it works to my advantage most of the time, because I think most reporters have liked me packagining things for them. Most people will opt for what’s easier, so they can move on to the next thing. . . It’s a bad way to be, but it’s reality. (Holiday, …show more content…
To advertise their posts, bloggers have to keep finding resources which can get attention and publish posts as frequently and many as possible, but they do not have enough time to research and write plenty of posts to keep people’s attention. Then, Holiday gave a fake resources and article “based on what [he] know[s] (and they think) will spread” (60). Bloggers are happy to use his draft of the blog post without a verification of the resources; thus, they can easily publish blog posts to get more pageviews.
However, Holiday’s drafts were created to get more pageviews, not to reveal the truth, so his drafts were corrupted and designed to get attentions and valence. “[Holiday] knows that being evasive and misleading is one of the best ways to get traffic and increase the bottom line” (70). He gave drafts that provoke viral emotions such as anger to get many people involved; “the most powerful predictor of virality is how much anger an article evokes” (63). This technique based on psychology is