Turearth Healthy Foods
Why was Cucina Fresca pasta successful?
• Trueearth was he 1st to exploit the opportunity to produce healthier gourmet pastas and sauces made from superior ingredients
• Significant research was done before investment and launch unlike their usual approach that’s based on intuition
• A part of the consumers research said,
1. Consumers were drifting towards homemeal replacements
2. Growth of refrigerated pastas that was more tastier and authentic than the dry pasta
3. Health conscious people didn’t want bad carbs that was made from refined white flour
• It was both healthy and tasty and also did offer a wide range of pastas and sauces
• Unlike the previous ones this pasta meal kit can only be a single meal for two
• Shorter cooking time
• Cooking easy
• Right portions
• Simple instructions
• …show more content…
Organization observed the market shift from mass produced and highly processed food towards the greater quality and authenticity and they introduced the pastas with the idea of gourmet spices with wide range of choices. And with the increasing market demand for wholegrain healthy food they launched wholegrain pasta cucina fresca.
True earth developed a pasta with wide range of choices and accompanying sauces. Also as compared dry pasta which come in large sizes can be used for many meals, the fresca products were designed to get consumed in one meal. They tasted this concept with focus group and got positive feedback.
After the positive feedback they conducted with BASES and collected the estimated sales, with 76% intent buyers. The minimum business requirement for pasta business was $21 M for retail market and as per the data given by the estimated retail market was $21 M to $37 M. With this calculated risk they launched the pasta.
The pizza market was increasing; the store brought refrigerator market was approximately $4.4 B. They developed tastier and healthier wholegrain
Why was Cucina Fresca pasta successful?
• Trueearth was he 1st to exploit the opportunity to produce healthier gourmet pastas and sauces made from superior ingredients
• Significant research was done before investment and launch unlike their usual approach that’s based on intuition
• A part of the consumers research said,
1. Consumers were drifting towards homemeal replacements
2. Growth of refrigerated pastas that was more tastier and authentic than the dry pasta
3. Health conscious people didn’t want bad carbs that was made from refined white flour
• It was both healthy and tasty and also did offer a wide range of pastas and sauces
• Unlike the previous ones this pasta meal kit can only be a single meal for two
• Shorter cooking time
• Cooking easy
• Right portions
• Simple instructions
• …show more content…
Organization observed the market shift from mass produced and highly processed food towards the greater quality and authenticity and they introduced the pastas with the idea of gourmet spices with wide range of choices. And with the increasing market demand for wholegrain healthy food they launched wholegrain pasta cucina fresca.
True earth developed a pasta with wide range of choices and accompanying sauces. Also as compared dry pasta which come in large sizes can be used for many meals, the fresca products were designed to get consumed in one meal. They tasted this concept with focus group and got positive feedback.
After the positive feedback they conducted with BASES and collected the estimated sales, with 76% intent buyers. The minimum business requirement for pasta business was $21 M for retail market and as per the data given by the estimated retail market was $21 M to $37 M. With this calculated risk they launched the pasta.
The pizza market was increasing; the store brought refrigerator market was approximately $4.4 B. They developed tastier and healthier wholegrain