Situation Analysis: Trop 50 is a healthier alternative to regular orange juice. It contains
50% less sugar, and only has 50 calories per cup. Fifty calories per cup is awesome
considering regular orange juice contains about 100 calories per cup! Trop50 is a
morning beverage that will help baby boomers start off a busy day. After their first sip
baby boomers will feel refreshed and full of energy! Not only will it give the baby
boomers energy, it will also give them a healthy feeling because of how much less sugar
Trop50 contains. Trop50 weakness is how it is marketed. It is mainly advertised on teen
social media sites and flyers are seen around apartment complexes. The target audience is
the baby boomer generation. Trop50 needs to be advertised on TV …show more content…
Marketing Strategy: First step that needs to be taken is market it in areas baby boomers
are most likely to see it. It also would be beneficial to advertise in gym classes and work
out videos that are predominately filled or bought with the age group of 50-70 years old.
Another idea would be to have Trop50 on the go and sell bottles that are one serving size
instead of just gallon sizes.
Target Market: The target market for Trop50 is the baby boomers. The baby boomers
makeup 25% of the U.S population, and they makeup 45% of the adult population.
Competitive Strategies: Create new products to stand out compared to the competitors
that are also creating orange juice. For example, Trop50 create new flavors or orange
juice with or without pulp. The key is still continuing the healthy brand Trop50 has.
Implementation Tactics: To have marketing teams execute each marketing strategy. For
example, send out Trop50 speakers to speak to the gym classes.
Evaluation: In conclusion, Trop50 will be bought majority by baby boomers if it is
marketed correctly and successfully coming out with new products competitors do not
50% less sugar, and only has 50 calories per cup. Fifty calories per cup is awesome
considering regular orange juice contains about 100 calories per cup! Trop50 is a
morning beverage that will help baby boomers start off a busy day. After their first sip
baby boomers will feel refreshed and full of energy! Not only will it give the baby
boomers energy, it will also give them a healthy feeling because of how much less sugar
Trop50 contains. Trop50 weakness is how it is marketed. It is mainly advertised on teen
social media sites and flyers are seen around apartment complexes. The target audience is
the baby boomer generation. Trop50 needs to be advertised on TV …show more content…
Marketing Strategy: First step that needs to be taken is market it in areas baby boomers
are most likely to see it. It also would be beneficial to advertise in gym classes and work
out videos that are predominately filled or bought with the age group of 50-70 years old.
Another idea would be to have Trop50 on the go and sell bottles that are one serving size
instead of just gallon sizes.
Target Market: The target market for Trop50 is the baby boomers. The baby boomers
makeup 25% of the U.S population, and they makeup 45% of the adult population.
Competitive Strategies: Create new products to stand out compared to the competitors
that are also creating orange juice. For example, Trop50 create new flavors or orange
juice with or without pulp. The key is still continuing the healthy brand Trop50 has.
Implementation Tactics: To have marketing teams execute each marketing strategy. For
example, send out Trop50 speakers to speak to the gym classes.
Evaluation: In conclusion, Trop50 will be bought majority by baby boomers if it is
marketed correctly and successfully coming out with new products competitors do not