Trish And Maurice Moulton: Out-Of-Business Case Study

Decent Essays
Patricia “Trish” Allaire and Maurice Moulton began their journey six years ago when they moved into the out-of-business Bad Ass Coffee located on Capital Circle. Little did they know that years later they’d be managing multiple locations, including a roaster and bakery.

Within a year, Catalina Café began making their own pastries and flavored syrups. And the growth didn’t stop there! At present, there is one in Naples, Florida as well as four locations in Tallahassee: the original location on Capital Circle, All Saints Street (where Trish still makes the pastries from scratch) Garages at Gaines, (where they roast their specialty coffee) and the Power Plant Café under the Edison at Cascades Park.

Despite their rapid growth, family touches still permeate the business, from the name Catalina Café, all the way down to their signature lattes. The business is named after their youngest daughter, Catalina. Trish and Maurice originally
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Third-world coffee growers sometimes use substandard practices with low pay and poor working conditions. With Direct Trade, Maurice works directly with farmers to better understand the working conditions and farming practices. Together they create a great product. Trish and Maurice will soon be visiting Costa Rica to see firsthand where their beans are coming from.

If this seems to you like a lot of effort for coffee, you wouldn’t be wrong. A great cup of coffee is a precise science. Coffee beans are processed and roasted to a set of standards. As the official Catalina Café coffee taster, Maurice—an instructor with the Specialty Coffee Association of America, certified barista, and soon-to-be certified roaster—personally tests the quality and flavor of each roast. In order to be rated specialty, coffee beans have to be rated 80 or higher in the coffee scoring

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