Trevor Dunn said that “Pop culture is not about depth. It is about marketing, supply and demand, and consumerism.” This is a well put statement because when something falls into the category of popular culture, it is mass produced in efforts to make the most profit possible. Popular culture is rarely produced from moral intentions. When a rapper mentions black rights in his music, is it because he legitimately cares about the issue? Or did his manager encourage the lyrics because there was a black rights protest last month? While there is no way of knowing for sure, the common trend in popular culture is to produce a product that will promote, advertise, and ultimately please the crowd.
Ishiro Honda, the director of the 1954 classic Godzilla intended for his movie to represent the H-bomb blast and its inescapable destruction. However, when an American company bought the rights to distribute the film, the movie with dialogue that had once dealt with “human suffering, the morality of …show more content…
Nearly everybody somehow has access to the newest trends in popular culture, which makes it the perfect platform for promotion and advertisement. Various businesses, brands, artists, and companies these days take advantage of this. Most people are familiar with the 1995 comedy Clueless, in which Alicia Silverstone plays Cher Horowitz, a “designing goddess with a cell phone.” (David Denby) It is now 2016 and the quotes and styles from the movie are still utilized in pop culture. The music video for Iggy Azalea’s 2014 hit single Fancy is based off of scenes from the movie. Viewers who were not completely sold on the music video by the Australian rappers vocals, were won over through the fun use of Clueless elements in the video. This of course is just one example of marketing in popular culture. Stores and brands are constantly taking advantage of popular culture to promote themselves. In general, every product
Ishiro Honda, the director of the 1954 classic Godzilla intended for his movie to represent the H-bomb blast and its inescapable destruction. However, when an American company bought the rights to distribute the film, the movie with dialogue that had once dealt with “human suffering, the morality of …show more content…
Nearly everybody somehow has access to the newest trends in popular culture, which makes it the perfect platform for promotion and advertisement. Various businesses, brands, artists, and companies these days take advantage of this. Most people are familiar with the 1995 comedy Clueless, in which Alicia Silverstone plays Cher Horowitz, a “designing goddess with a cell phone.” (David Denby) It is now 2016 and the quotes and styles from the movie are still utilized in pop culture. The music video for Iggy Azalea’s 2014 hit single Fancy is based off of scenes from the movie. Viewers who were not completely sold on the music video by the Australian rappers vocals, were won over through the fun use of Clueless elements in the video. This of course is just one example of marketing in popular culture. Stores and brands are constantly taking advantage of popular culture to promote themselves. In general, every product