Kodak's Technology: Organisational Change

Decent Essays
Topic 1
Blog 1: What is organisational change?
Organisational change refers to any situations regarding improvement or modification in the organization that involves the organization’s stakeholders’ physical or psychological participations (Oreg, Michel & By, 2013, p.4). For example, change in organisational structure, the implementation of new organisational procedure or change in job designs. According to Goodstein & Burke, there are two levels of organisational change that consists of;
1. Fundamental change is the huge scale change in the organisation’s orientation or culture.
2. Modest change is the change that aims to enhance the organisation’s performance, modify procedure, make alteration or solve the problems (2003, p. 6).
In order to understand more about
…show more content…
One of the classic case studies in change implementation failures is Kodak. The company was extremely successful during 1990’s as the market leader for 90% share of film and camera sales in USA together with top fourth of the most valuable brand in the world (Rangen, 2012). The reason of Kodak’s declination wasn’t about technology because the company succeeded in digital camera invention in 1975 furthermore Kodak created Ofoto as a photo sharing in 2001 that before Facebook was established. However, those innovations didn’t announce to the public, Kodak’s management was scared digital camera to crash a film market that is their core business at that time (Anthony, 2016). Kodak was conscious of digital trend and started planning digital strategies in 2000 that it was too late. The main reason of Kodak’s downfall is Blindness to the vision. The right vision is the crucial stage in Kotter change model because vision provides an organisation’s picture in the future and gives a direction for change that helps an organisation to answer the stakeholders, why the change is need and what we change for (Appelbaum, Habashy, Malo & Shafiq, 2012, p.

Related Documents

  • Great Essays

    Sepsis Research Paper

    • 1338 Words
    • 6 Pages

    Sepsis and What I Would Change from Current Practice Sepsis is one of the world's leading healthcare problems, which is more prevalent than cardiac arrest. The condition strikes approximately 30 million people worldwide annually. The majority of the victims either end up dying or suffering permeant health problems. The condition is still on record for claiming more lives compared to other deadly illnesses such as cancer, especially in less developed economies (Jawad, Luksic, & Rafnsson, 2012). The most shocking fact is that less than half of the population has knowledge about sepsis.…

    • 1338 Words
    • 6 Pages
    Great Essays
  • Improved Essays

    Case Analysis of Health Information Services After reading and analyzing the case study by Elizabeth Layman, titled “Job Redesign for Expanded HIM Functions” I will talk about how the principals of goal setting are applied in this case, how the principals of job enrichment are applied in this case and what the outcomes of job enrichment are. Lastly I will be discussing the impact of job enrichment on motivation and communication in the HIS departments. There have been many changes in the Health Information Services (HIS) Departments, such as electronic health records and the health care delivery system. All of these changes have caused employees of that department to work harder.…

    • 826 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    Grasping the idea of change management goes beyond understanding the definition, it entails understanding and executing the core concepts or strategies. Kotter offers up eight steps for leading change: establish a sense of urgency, form a guiding coalition, create a vision, communicate the vision, empower others to act on the vision, plan and create short-term wins, consolidate improvements and produce more change, institutionalize new approaches (2007, p. 3). Of the eight steps mentioned this article will focus on creating and communicating a vision and how this change method can be used to manage…

    • 1151 Words
    • 5 Pages
    Improved Essays
  • Improved Essays

    Reflecting on the problems I experienced with patient handover, I understand that nurses need to make changes to the traditional method of handover, to better facilitate the recipient’s understanding and thereby, making handover safer and more effective. Change management has been defined as ‘’ the process of continually renewing an organization’s structure, and capabilities to serve the ever-changing needs of external and internal customers ‘’ (Moran and Brightman, 2001. p. 111). The Transtheoretical Model of Change (Prochaska and diClimente, 1988) shows that, for the majority of individuals, behaviour change occurs steadily over time, with the person proceeding from being dispassionate, oblivious, or reluctant to make a change (precontemplation),…

    • 359 Words
    • 2 Pages
    Improved Essays
  • Improved Essays

    1. Name of employer 2. Name of employee 3. Salary 4. Duty and Responsibilities 1.…

    • 1423 Words
    • 6 Pages
    Improved Essays
  • Superior Essays

    Lens Crafter Analysis

    • 1924 Words
    • 8 Pages

    Lens Crafters has been in business since 1983 and used a unheard off method of offering customers a set of glasses within one hour. They broke the mold on this idea giving copy cats such as Vision Works something they can use. The company has been able to evolve over time and keep up with demand and technology. They have used operations Management Successfully over the years to continue to be a major competitor in eye care needs. LensCrafters ability to keep up with technology, good customer service, appealing stores and payment options have put them above other companies offering the same or similar product.…

    • 1924 Words
    • 8 Pages
    Superior Essays
  • Improved Essays

    Technology is an invaluable tool for modern companies, providing a means of enhancing the core process, regardless of market sector, goal, or strategy. The effects of technology improve business and management for a variety of organizations, ranging from the smallest lemonade stands to the largest international conglomerates, assisting in the analyzation and application of raw data, allowing companies to make the adjustments needed for market optimization. However, with any fundamental change, there exist conservatives hesitant to adopt the new standards. While an aversion to uncertainty prevents unneeded risks, in the case of Century Medical, a change in executives would result in the shunning of obvious technical success in exchange for a comparatively ineffective traditional process. Century Medical is a medical technologies firm based out of Connecticut, with a company focus on the integration of technology into medical products and services.…

    • 814 Words
    • 4 Pages
    Improved Essays
  • Decent Essays

    Change is inevitable and little can be done to stop a transformation when newfound technologies and competition emerge to alter the fundamental core of a business. A simple, summarized explanation of how organizational changes for AALP became detrimental and lead to the demise of the company. Environmental changes, the innovation of technology, ultimately lead AALP to change their strategic practices and modify their organizational structure. Over time, these changes proved to alter the mental scape of AALLP’s employees from “think straight, talk straight” to a murky value system that altered the integrity of their business standards.…

    • 96 Words
    • 1 Pages
    Decent Essays
  • Improved Essays

    Personal Change In Nursing

    • 2689 Words
    • 11 Pages

    Change brings risks and uncertainties whereby if not managed properly it may lead to huge cost to the person or an organisation. Change also brings challenges which might cause monotonous and repetitive to a person or an organisation. Change can be classified into personal change, professional change and organisational change. Personal changes are more to the change a person done to themselves to adapt with the current situation or for self-improvement.…

    • 2689 Words
    • 11 Pages
    Improved Essays
  • Improved Essays

    Change is not driven by what is on a spreadsheet, but by the feeling among the staff of a company which are due to emotion. This is evident in large-scale organizations, where change deals with new technologies, cultural transformations, globalization, and e-commerce. In this age, when you are able to the handle the change that reality brings, you win. One of the steps in the book is to “build the guiding team.”…

    • 626 Words
    • 3 Pages
    Improved Essays
  • Great Essays

    Change Management Model

    • 1198 Words
    • 5 Pages

    Introduction Leading change management requires establishing a theoretical foundation that supports change initiatives. This document will research the theoretical elements of change and change management models. Addressed will be the following: factors that contributed to the organic evolution of change, methodologies used in formulating strategic development approaches, commensurate leadership and management skills used to sustain growth during change management and data retrieval and analysis. As businesses continue to change and evolve the need for flexibility within organizational operations becomes more important. Businesses that survive and prosper are agile and adaptive to change.…

    • 1198 Words
    • 5 Pages
    Great Essays
  • Improved Essays

    ORGANIZATIONAL CHANGE We live in an age of transition. The only thing that is constant is change. Everything changes continually. Change has become a fundamental aspect of historical evolution.…

    • 1963 Words
    • 8 Pages
    Improved Essays
  • Improved Essays

    Lewin’s Theory of Change It is critical to provide an in-depth analysis of the change theory in which the below phases well be based upon. Lewin’s theory of change is one of the earliest models organisational change, devising change as an alteration to the factors that maintain a system’s behaviour (Cumming & Worley, 2014). Lewin’s model of change is a three step framework known as Unfreeze- Change-…

    • 702 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    Kotter (1996) expounds the point by asserting that organisations are currently experiencing challenges triggered by globalisation, thus affecting how they are…

    • 1041 Words
    • 5 Pages
    Improved Essays
  • Superior Essays

    Employees who have been successful need to be promoted and developed further in order to drive change. Keeping things interesting by creating new projects will reinvigorate the process. This will increase the credibility of the change vision and keep things moving in the right direction. Now the change vision must be anchored into the culture of the company. Finally, step eight is where the change vision is anchored into the culture.…

    • 1777 Words
    • 8 Pages
    Superior Essays