Trends And Styles Of The Company Essay
With all this being said, the company shows promising opportunity they have a target market that creates revenue for the company. The have their own suppliers and they have since becoming a business expanded from strictly online to online and having their own stores on streets for people to be exposed to. The next big step for the companies growth is to expand its stores throughout North America. Currently they only have stores throughout the United states of America, but they don 't have any locations in Canada. Nevertheless Canadians are still able to buy their products via there online stores.
3. Which of the Generic strategic approaches is Warby Pakrer Pursuing
Warby Parker was and continues to use a Focus Strategy, which is when a company focuses mainly on a particular market and consumer demographic. Rather than trying to attract all sorts of consumers they have decided to focus on a certain demographic. As stated in the case study “ the company set…