Treasured Memories Essay

2347 Words Sep 28th, 2011 10 Pages
Treasured Memories Luxury Stay and Spa/ Strategic Plan Part 1
Kimberly M Johnson
BUS/475
August 9, 2011 Jim Taylor

Treasured Memories Luxury Stay and Spa/ Strategic Plan Part 1

Mission Statement
Here at Treasured Memories Luxury Stay and Spa we are all about comfort and luxury. Our mission is to pamper you and make you feel like royalty. If you want that romantic get- away or just stay and enjoy our wonderful bed and breakfast or spa, our wonderful trained staff with the highest degree of professionalism will make sure that you visit is a treasured experience and memory.

Visions for The Business
The hospitality industry is a growing industry and has always been a passion of mine. There has always been a desire to start my
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Respect is another value. There has to be respect for the guest as well as the employees to make this a comfortable place to be in. Next there is honesty. Here at Treasured Memories, all advertisement will be true and honest. No gimmicks to get the customer to come in. We believe honesty is the best policy and the business will speak for itself. Teamwork is another value. At any business you have to happy employees in order for them to produce the grade-A quality customer service the guest has come to expect. Our team will work together and give each other the support needed to make not only the guests happy but make Treasured Memories a safe and fun place to work for.

The Organization’s Strategic Direction
The main direction the business is headed in is to establish Treasured Memories as a well respected business in the community. The idea is to have a great marketing plan in order to expand one bed and breakfast into several. The goal is to first be the best bed and breakfast around and be well known for the services we provide. After several years Treasured Memories plans to expand and open up another location but not before researching potential areas of interest. This includes surveys and just getting out talking with the people to find out what today’s consumer would enjoy. We will continue the overall direction of the company until our goals are met and even then we will continue to strive to grow further.

The Organization Addresses the

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