1) The Big Idea … I was daydreaming on the four and a half hour plane trip back, when all of a sudden it hit me, Treasure Island! Six months prior, I had run into this guy, Gerry, who is a wholesale supplier of precious gemstones, emeralds in particular, and he sold them wholesale to all the Jewelry stores in London. His wife is Columbian and is connected to the family that owns the Muzo mine, which produces the best emeralds in the world. In fact, all other mines around the world rate their emeralds according to Muzo quality, Muzo 1, Muzo 2, Muzo 3, etc… Gerry explained to me that an emerald of equal clarity and size to a diamond is worth 4-times as much. All of a sudden, I realized, I’m speaking to a guy who has direct access to the most
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I got very excited and went to work on it like crazy to get it all set up. After two weeks into it, I got a phone call from the other owners of Fairway, “We haven’t seen you in the office for two weeks, and we know how you work, you work round the clock. What are you working on?” I replied, “well, I’m just working on an idea.” They interrupted, “we want to see it.” I had not fully developed my idea, but they insisted on hearing about it over dinner. So, they invited me to a nice steak house and after dinner asked me, “what are you working on?” So, I shared the Treasure Island theme idea with them. There’s a pirate ship and Distributors have to pass the Jolly Roger (the skull and crossbones flag) with a minimum of 2 keys (a Key represents a sale) to open the Treasure Chest. ^ Everybody pays the Captain, and the Distributor or customer gets emeralds as the …show more content…
After the meeting, we invited people back to the office to join. By the time we got back to the office, people had beat us there and had formed a line all around the building, everybody wanting to join and pay us money. Our product was $600, and people were lining up, purchasing products for 2 or 3 people at a time; “here’s for me, my wife, and my friend.” The Sales Teams (Boards) were going crazy. The 1st day, we made $24,000 each. From then on, the company was making over $10,000 a week,
I got very excited and went to work on it like crazy to get it all set up. After two weeks into it, I got a phone call from the other owners of Fairway, “We haven’t seen you in the office for two weeks, and we know how you work, you work round the clock. What are you working on?” I replied, “well, I’m just working on an idea.” They interrupted, “we want to see it.” I had not fully developed my idea, but they insisted on hearing about it over dinner. So, they invited me to a nice steak house and after dinner asked me, “what are you working on?” So, I shared the Treasure Island theme idea with them. There’s a pirate ship and Distributors have to pass the Jolly Roger (the skull and crossbones flag) with a minimum of 2 keys (a Key represents a sale) to open the Treasure Chest. ^ Everybody pays the Captain, and the Distributor or customer gets emeralds as the …show more content…
After the meeting, we invited people back to the office to join. By the time we got back to the office, people had beat us there and had formed a line all around the building, everybody wanting to join and pay us money. Our product was $600, and people were lining up, purchasing products for 2 or 3 people at a time; “here’s for me, my wife, and my friend.” The Sales Teams (Boards) were going crazy. The 1st day, we made $24,000 each. From then on, the company was making over $10,000 a week,