Travelers Insuranic: A Commercial Analysis

Nothing is as important as having a strong sense of family values. Not only do our families prepare us for the outside world, but they love us, guide us and influence our decision making. We lean on of families during the good and bad times. Without a family, how would we learn how to take care of ourselves and recognize the beauty in feeling loved. Many people rarely reflect on all that our families do for us and sometimes a reminder is necessary. In the Travelers Insurance’s new commercial, they reflect on the milestone moments between a father and daughter that transform a house into a home. This commercial offers a friendly reminder of how significant families are to us. The intended goal of this commercial is for the audience to learn how Travelers …show more content…
The advertisement is personalized for fathers who understand what it feels like to watch their children grow up. The advertisement begins with the father holding his baby in their new home and ends with the daughter and father dancing at her wedding at the same house she has lived in all her life. In the beginning of the commercial, as the father holds his baby, he tells her “this is the home you are going to grow up in.” The interaction between the father and daughter hits close to home and adds a personal touch for the audience to relate to. In the advertisement, the father continually helps his daughter when she is crying and was there for her when she fell off her bike, was scarred during a thunderstorm, moving out, and on her wedding day. Travelers insurance used this tactic of picking moments that people can easily relate to. The audience is therefore encouraged to read this ad because the sole purpose of this advertisement is to target the sensitive sides of its audience and allow the viewers to personalize the commercial, which ultimately influences them to want to purchase traveler 's insurance for their