1. Dedicated Travel Intermediation Service: Medical tourists constitute a niche market with exclusively distinct profiles and henceforth there is plentiful scope for devoted travel agents and tour operators. 2. Travel Desk in Hospitals: Hospitals that want to sell medical tourism services should have a dedicated travel desk in the hospitals. Such a travel desk should act as a comprehensive marketing arm of the hospital with regard to medical tourism.
3. Staff Mentors: Medical tourists anticipate high class hospitality from one and all at the hospital. It will be beneficial to have client affiliation exercise as well as cultural sensitivity drill. This training program must have the contribution of doctors, nurses, laboratory staff, chemists, …show more content…
Product: India has a number of hospitals offering world class treatments in almost all medical sector such as cardiology and cardiothoracic surgery, joint replacement, orthopedic surgery, gastroenterology, ophthalmology, transplants and urology to name a few. The numerous specialisms covered are Neurology, Neurosurgery, Oncology, Ophthalmology, Rheumatology, Endocrinology, ENT, Pediatrics, Pediatric Surgery, Pediatric Neurology, Urology, Nephrology, Dermatology, Dentistry, Plastic Surgery, Gynecology, Pulmonology, Psychiatry, General Medicine & General Surgery. Well-trained medical staff with global board certification (US, UK, Australia, Germany, Japan) are measured as a valued asset of the corporations and cast-off as vital tool to endorse healthcare amenities. Furthermore, the cutting-edge technology and equipment accessible made by every hospital is also used as one of the main products in this industry. Additional advertising policy used by service providers is to generate additional worth through services. Loftier value-added amenities have been shaped to distinguish themselves from their swelling opponents, increasing its competence, generating ease for the patients, and developing and firming the customer relations. These non-medical care amenities are services such as, on-line service for medical arrangement, travel arrangement, interpreter services in many languages , luxury service apartments for patients’ relatives adjacent to the hospital, hotel selection and …show more content…
Place: Internet is the main means for disseminating information related to medical and non-medical care services offered by each of healthcare service providers. It is the most effective and inexpensive way to reach the product to its target customers directly, and at the same time helping patients acquire correct and valuable information allowing them to make an informed decision. Informative online marketing of each service provider creates awareness of the medical treatments available and reassures potential patients. Interactive communication, treatments description, description of services and facilities, quality assurance other concierge services were also presented on the websites to attract the patient who are on medical traveling program. All the healthcare service providers generally take the help of the agents the in promoting their medical tourism. These agents provide information and recommend the patients regarding their treatments to the hospitals. They work as a center cooperating between patients and hospitals for screening cases, sending all the necessary medical reports of the patients to the hospitals. And at the same time agents have the responsibility of advertising and doing marketing in those countries for healthcare service providers, spreading word of mouth advertising of service assurance and
3. Staff Mentors: Medical tourists anticipate high class hospitality from one and all at the hospital. It will be beneficial to have client affiliation exercise as well as cultural sensitivity drill. This training program must have the contribution of doctors, nurses, laboratory staff, chemists, …show more content…
Product: India has a number of hospitals offering world class treatments in almost all medical sector such as cardiology and cardiothoracic surgery, joint replacement, orthopedic surgery, gastroenterology, ophthalmology, transplants and urology to name a few. The numerous specialisms covered are Neurology, Neurosurgery, Oncology, Ophthalmology, Rheumatology, Endocrinology, ENT, Pediatrics, Pediatric Surgery, Pediatric Neurology, Urology, Nephrology, Dermatology, Dentistry, Plastic Surgery, Gynecology, Pulmonology, Psychiatry, General Medicine & General Surgery. Well-trained medical staff with global board certification (US, UK, Australia, Germany, Japan) are measured as a valued asset of the corporations and cast-off as vital tool to endorse healthcare amenities. Furthermore, the cutting-edge technology and equipment accessible made by every hospital is also used as one of the main products in this industry. Additional advertising policy used by service providers is to generate additional worth through services. Loftier value-added amenities have been shaped to distinguish themselves from their swelling opponents, increasing its competence, generating ease for the patients, and developing and firming the customer relations. These non-medical care amenities are services such as, on-line service for medical arrangement, travel arrangement, interpreter services in many languages , luxury service apartments for patients’ relatives adjacent to the hospital, hotel selection and …show more content…
Place: Internet is the main means for disseminating information related to medical and non-medical care services offered by each of healthcare service providers. It is the most effective and inexpensive way to reach the product to its target customers directly, and at the same time helping patients acquire correct and valuable information allowing them to make an informed decision. Informative online marketing of each service provider creates awareness of the medical treatments available and reassures potential patients. Interactive communication, treatments description, description of services and facilities, quality assurance other concierge services were also presented on the websites to attract the patient who are on medical traveling program. All the healthcare service providers generally take the help of the agents the in promoting their medical tourism. These agents provide information and recommend the patients regarding their treatments to the hospitals. They work as a center cooperating between patients and hospitals for screening cases, sending all the necessary medical reports of the patients to the hospitals. And at the same time agents have the responsibility of advertising and doing marketing in those countries for healthcare service providers, spreading word of mouth advertising of service assurance and