Essay about Travel Agency Management

1488 Words Nov 30th, 2008 6 Pages
Could the tide be changing?

Travel agencies play an important role within the UK travel and tourism industry. They are the retail arm of the industry, selling a wide range of holiday products and travel services to the public. Yet travel industry analysts have been predicting the death of the high street travel agent due to the ever-changing nature of distribution channels. Travel agents are the key intermediaries in the distribution chain whose main role is selling air, rail, sea and land based services. They do this on behalf of their suppliers or principals. They also may offer additional travel-related services such as insurance and foreign exchange . Throughout the history of the travel agent is has shown an
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The agent should thus take on the role of a travel counsellor to give the public impartial advice and seek to generate business in the local market area.” (Fyall and Wanhill, 2007: page number )
Because the travel agents carry no stock as they do not purchase products for resale, capitalisation is relatively low. The most important source of income to the agent is commission; other income which is of substantial value to the agent includes interest earned on clients’ deposit money.
Business travel agents often make travel arrangements at short notice and a courier or a special postal service, due to the dynamics of bookings, can deliver documentation. Business travel agents have client profiles and accounts set up for companies using their services, which enable the agent to sell a client the correct product. Their aim is to provide access to a wide range of products and up-to-date information as well as giving the customer comprehensive and independent advice. (wayatetravel.co.uk, 2007) They offer business travel management, corporate travel services, business class airfares and other travel-related products. “If the agent wishes to offer air transport services worldwide, which is essential for dealing with business travel, then it is necessary that the agent holds a licence from AITA .” (Fyall and Wanhill, 2007)

Developments within the traditional distribution channels
There have been some developments within the traditional distribution

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