Travel Agency Feasibility Study Essay

8844 Words Nov 6th, 2014 36 Pages
GOT TO GO TRAVEL & TOURS
A Bachelor’s Feasibility Study
Presented to
The School of Business and Accountancy
La Consolacion College Manila
In Partial Fulfillment
Of the Requirements for the Degree
Bachelor of Science Tourism
Major in Tourism Management
MARIANO, DIANNE JANE D.
MARTIN, STEPHANIE CLAIRE S.
September 2014
CERTIFICATION
The Bachelor’s Feasibility entitled, Got To Go Travel and Tours, prepared by Stephanie Claire S. Martin and Dianne Jane D. Mariano in partial fulfillment of the requirements for the degree of Bachelor of Science in Tourism, major in Tourism Management has been examined and is recommended for acceptance and approval for oral defense.
LILIBETH M. PUNO, CPA, MBA
Adviser

APPROVAL SHEET
…show more content…
Business Offerings
The business offers multiple services like inbound and outbound flights, tour packages, cruise travel, ticketing, processing of passport/visa and hotel accommodations.
Unique Quality
As part of the marketing strategy of the business, we created a website wherein customers can register to be a member and they will have an introductory discount to any service they will avail.
Business Structure
Got To Go Travel and Tours is categorized as a partnership business. The proponents have a common business idea of being the preferred premier full travel service provider in the Philippines that offers world class travel experience to our customers.
Location
The prospected location will be at the 5th floor of Robinson Metro East, Pasig City. A 25 square meter unit will be rented. The proponents chose this shopping mall because they are targeting the lower and upper middle class which are the possible clients within the vicinity.
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Business Feasibility Study Objectives
Marketing Aspect
To determine the demands of the potential customers.
To create a marketing strategy for the business.
To determine the appropriate pricing strategies suited with services.
To identify the target market.
To position the agency as one of the top travel and tours agency in the industry through the unique promotion and services.
Management Aspect
To distinguish the division of work and lines of authority through the use of an

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