One Line Pitch: A solution to the littering problem.
Business Summary: We’ve come up with a device designed to help people get into the habit of throwing out their trash correctly, and have fun while doing so. We hope to eliminate the littering problem by having a Trash Talk in every home.
Customer Problem: Steve was hiking one day when he came upon a trashcan littered with garbage all around its base. Another hiker came by, threw his trash down, and kept on walking. Steve thought that there has to be a way to get people to stop littering as much.
Product/Services: We have designed a product using a small microcomputer, a speaker, and a motion sensor. When people throw out their trash in the garbage can, it trips the motion sensor …show more content…
Everyone either owns or comes in contact with a trashcan every single day, and we figure that we can make Trash Talk useful enough that it becomes as common place as garbage cans that open themselves via motion sensor.
Target Market: Anyone who wants to prevent littering around their trashcan, as well as make cleaning up more fun. Specifically, parents of young children looking to teach their kids good habits at a young age, as well as college students looking to make their dorm room trashcan a little more fun.
Customers: We do not currently have anyone signed up to purchase a Trash Talk, but 70% of people interviewed are interested.
Sales/Marketing Strategy: We are going to build a prototype that we can beta test in daycares and dorm rooms. Once we have enough feedback to make the first final build of the product, we’re going to begin taking orders from people that are interested in being early adopters.
Business Model: Our two sales channels we’re going to pursue are an e-commerce site and big box stores. The website is meant to capture the largest audience, whereas the big box stores are more for impulse shoppers.
Competitors: There are no direct competitors to our