Trap Ease Study Case Essay examples

1131 Words Apr 23rd, 2012 5 Pages
|Marketing Assignment |
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|[Trap-Ease America Company Marketing Analysis] |
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|[April 24, 2012] |
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|Business Administration 1
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We think that the group would probably write its mission statement centered around their innovative product because they are too concentrated on their product and concentrated enough on their customer. They should be more concentrate on their customer, not their product. In our opinion, the mission should be; “Trying to provide better pest eliminating for customers through improving the innovation and the quality.” This applies to their current product and gives them room to expand into other areas of vermin or rodent control.

2. Has Martha identified the best target market for Trap-Ease? What other market segments might the firm target?

Martha has targeted women for her product. She feels that women are the best group to target because they don’t like the mess or the risks created by traditional mouse traps. In today’s world all women don’t stay at home and take care of kids. In fact the population of women that do that is rapidly shrinking and being replaced by independent professionals.

The environmentalist market is also growing as people become more aware of global warming and other problems such as deforestation. Animal lovers would love the Trap-Ease mouse trap because it doesn’t require poison or pose the risk of snapping closed on a paw or tongue of a pet. Corporate Businesses would probably like the Trap-Ease mouse trap because of its high quality more futuristic image and the fact that it would create as

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