Design:
The Transtheoretical model and the Social Cognitive theory are essential aspects to our campaign ads. One of the main objectives for the brochure was to further educate the public of the disease and the recourses people have at their disposal in order to get help. To accomplish this goal, we used facts explaining what anorexia is and signs to look for in order to appeal to the precontemplation step in the Transtheoretical model. People who may not understand that their behavior is unhealthy and problematic may be able to relate to the symptoms and begin to question their behavior and whether or not they should begin taking action to better themselves. The brochure also utilizes the Social Cognitive theory and Embedded Behaviors model
The Transtheoretical model and the Social Cognitive theory are essential aspects to our campaign ads. One of the main objectives for the brochure was to further educate the public of the disease and the recourses people have at their disposal in order to get help. To accomplish this goal, we used facts explaining what anorexia is and signs to look for in order to appeal to the precontemplation step in the Transtheoretical model. People who may not understand that their behavior is unhealthy and problematic may be able to relate to the symptoms and begin to question their behavior and whether or not they should begin taking action to better themselves. The brochure also utilizes the Social Cognitive theory and Embedded Behaviors model