Forward Pharmaceuticals: Translation Mode Of Communication

Translation mode of communication is when the sender is using the specifics of information from the source and presenting it to the audience. This form of communication addresses coding and decoding of information which highly depends on how the sender comprehends this information. Hence it’s very vital to choose the right mode of communication. Similarly, Corey Winston a senior technical writer at Forward Pharmaceuticals knows the responsibilities he holds as the technical writer. He is the source of information and also the decoder, who will contribute to make substantial change to the access of medicine to the public. However, Corey has used translation method to communicate this vital information to the legal department of the organization, …show more content…
Corey has simply described how his findings are beneficial to the public, nonetheless he needs to decode his purpose, and brief about what form of information will be published.
A marketing department in any industry does through research of what its company wants to sell and wants to distinguish what client’s needs are. In this example the clients don 't come to the marketing department explaining what they are looking for or how they can change the product to make it user friendly. The marketing professionals are characterized to articulate the information their organization is selling and how it will add value to the clients business. This exchange of information will significantly prove to be successful only when the exchange of data is in the articulation mode. Articulation mode allows the sender to be involved and communicate all the information. This mode requires the sender to have the thorough knowledge in order to make the connection between the receiver and information. For example, nurses use articulation mode of communication when talking to their patients. Nurses are trained to have knowledge in the medical field …show more content…
The ideas that have helped me elaborate the explanation of why Corey should choose articulation mode of communication come from the writers Alexander Thayer, Gail Gilliland and Alicia McBirde 's articles. They have repeatedly addressed the phenomena of credibility a technical writer professional has when he is presenting any form of information to the audience. The audience judges the communicator through the ethos of the writer. The ethical perspective is fragmented by the audience by identifying the knowledge and experience the writer has and reflects into his work. Thus ethics build a strong position in all three forms of communication, transmission, translation and