“Advertising tells you what you need. Before advertisers told us to, who worried about dandruff? Who was embarrassed by teeth that weren’t blinding white, toilets that didn’t smell fresh, or water spots on drinking glasses?” (Day). Nancy Day, an author who focuses on the effects of advertising in her book Advertising: Information or Manipulation?, highlights specific instances of occasions in which advertisements directly “told” consumers what they needed, promoting the idea of consumption regardless of actual necessity. Psychological strategies are often used in advertising to create a desire that was not present until an artificial need was fabricated by the
“Advertising tells you what you need. Before advertisers told us to, who worried about dandruff? Who was embarrassed by teeth that weren’t blinding white, toilets that didn’t smell fresh, or water spots on drinking glasses?” (Day). Nancy Day, an author who focuses on the effects of advertising in her book Advertising: Information or Manipulation?, highlights specific instances of occasions in which advertisements directly “told” consumers what they needed, promoting the idea of consumption regardless of actual necessity. Psychological strategies are often used in advertising to create a desire that was not present until an artificial need was fabricated by the