Toys R Us : Marketing, Messages, And Impact That The Toys Have On Children

1107 Words Oct 6th, 2015 null Page
Today I visited Toys R Us in order to evaluate the marketing, messages, and impact that the toys have on children. It was very easy to tell when you were entering either the boys or girls section of the store. The boys section of the store used much darker colors such as red, black, and dark blue while the girls section used colors such as pink, purple, and light blue. The boys section was much louder than the girls section was. You could hear laser sounds, guns going off, and Star Wars music in the boys section; but in the girls section you heard Disney music, cries of babies, and the barks of puppies. As you entered the boys section there was a large cardboard Star Wars cut out, but as you entered the girls section there were signs saying “Dolls, dolls, dolls”. The boys section of the store was much larger than the section for the girls. There were many more aisles of toys that were targeted specifically for boys than there were that were targeted for girls. The interactions that the toys encouraged as well as the type of play they were designed for was very different between the boys and girls sections as well. The toys in the boys section encouraged competition between the children and were designed for active play. Many of the toys in the boys section were sports related and nerf guns. The toys in the girls section encouraged cooperation between the children and were designed for more passive play. Many of the toys in the girls section were kitchen sets and dolls.…

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