Essay on Toys Play An Role Of Gender Socialization

1000 Words Oct 30th, 2015 null Page
Toys play an important role in gender socialization. Huge corporations, like Toy’s R US and Wal-Mart, have manipulated children into gender roles by exposing them to toys that act as social indicators of gender expectations. Gender socialization and Gender roles, are the processes by which individuals are taught how to socially behave in accordance with their assigned biological sex. The required behavior, individuals are expected to commit to, are set on societal norms dictating the types of behaviors that are desirable solely based on sex. Gender has been constructed by society in numerous ways. Children’s toys have helped construct the inequality concept of gender roles by their masculine and feminine packaging. In the world of toy marketing, toy manufacturers make gender-specific toys forwards to girls and boys, perpetuating traditional gender roles. These marketing decisions emphasize the segregation of boys and girls. When parents buy their children toys, the children are mindlessly learning about what it means to be a man or a woman through pretend play. A walk down the toy aisle creates an intense pressure to identify in ways that are contrary to how these children feel innately. In the aisles marked “For Girls”, girls are exposed to pink signs, pink toys, and pink packages. In addition to the color, there are common themes to the toys. These themes vary from fashion, cooking, cleaning and fairytale princesses. Some examples of girl toys are Barbie dolls,…

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