Gender Stereotypes In Toys R Us

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The first thing I noticed upon walking into Toys R Us was the incredible difference between the boy toys and the girl toys. To represent the boy toys, harsh and bold colors were used such as; black, red, blue and gray. For the girls, however, soft colors were used such as purples, pinks, and light blues. In that moment, I expected to find extreme differences from both the girl toys and the boy toys.
1. The boy toys consisted the increase promotion of toys that represented the ideas of superheroes, fighters, protectors, race car drivers, characters from “boy movies” (Star Wars, Jurassic World, Transformer, and Ninja Turtles), and adventurers. For example, some of the toys consisted of powerful action figures such as wrestling action figures
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Because there is this incredibly large gap, specific gender role messages are portrayed to children. Children of each gender are taught to live by gender stereotypes. For example, the toys for men consist of fighters, superheroes, and guns. This promotes for young boys that they have to be fierce, hard workers, fighter, strong and intelligent. However, for the girls it is the complete opposite. The toys for girls such as the beautiful Barbies, princess dolls, and baby dolls gives off the message that girls are meant to be homemakers, mothers, beautiful, soft, gentle, nurturing, and perfect. This incredible difference and promotion of what is “girl” and what is “boy” creates a division of the …show more content…
There is no freedom in their lifestyle and it is sick that society can go and dictate how people must think about themselves, because it is a norm. Although it is a norm to act your specific gender, I find that insulting. These stereotypes and gender roles are incredible wrong and are sexist. As human beings, we define who we are. We define if we want to be a homemaker, or a doctor, or a mother, or a writer, and so on. To depend so much on stereotypes of how men and women are supposed to act, will create a false perception. Not all women are “nurturing” or “gentle”. Some women are not sensitive and enjoy hard labor. Not all men are “hard workers” and “unemotional”. Some men are sensitive and because society claims that is abnormal, that particular male feels incomplete and judged by society. This is where the idea of these gender role messages are wrong. They force people to think in such a way and because of that, a person will become unhappy. To place certain characteristics to a gender causes division. An individual person should decide who they are, not the society that they live

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