Toys and Games Market in Brazil Essay

6224 Words Dec 26th, 2012 25 Pages
MarketLine Industry Profile

Toys & Games in
Brazil
January 2012
Reference Code: 0076-0778

Publication Date: January 2012

WWW.MARKETLINEINFO.COM
MARKETLINE. THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED

Brazil - Toys & Games
© MARKETLINE THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED

0076 - 0778 - 2011
Page | 1

EXECUTIVE SUMMARY
Market value
The Brazilian toys & games market grew by 16.4% in 2011 to reach a value of $3,538.8 million.

Market value forecast
In 2016, the Brazilian toys & games market is forecast to have a value of $6,237.1 million, an increase of 76.2% since
2011.

Category segmentation
Plush is the largest segment of the toys & games market in Brazil
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15
Threat of substitutes................................................................................................................................................. 16
Degree of rivalry ....................................................................................................................................................... 17
LEADING COMPANIES ............................................................................................................................................... 18
Lojas Americanas SA ............................................................................................................................................... 18
Mattel, Inc................................................................................................................................................................. 21
Companhia Brasileira de Distribuicao ...................................................................................................................... 24
MACROECONOMIC INDICATORS ............................................................................................................................. 27
Country Data ............................................................................................................................................................ 27
APPENDIX…

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