Toys and Games Market in Brazil Essay

6224 Words Dec 26th, 2012 25 Pages
CRAM Exclusive
Essay Sample: Page 2
15

Threat of substitutes................................................................................................................................................. 16

Degree of rivalry ....................................................................................................................................................... 17

LEADING COMPANIES ............................................................................................................................................... 18

Lojas Americanas SA ............................................................................................................................................... 18

Mattel, Inc................................................................................................................................................................. 21

Companhia Brasileira de Distribuicao ...................................................................................................................... 24

MACROECONOMIC INDICATORS ............................................................................................................................. 27

Country Data ............................................................................................................................................................ 27

APPENDIX
CRAM Exclusive
Pilot90370Lake

Related Documents

  • Global Toys and Games Industry Essay examples

    Global Toys & Games Industry   The global toys and games industry is expected to hit the $100 billion mark by 2015, according to research from Global Industry Analysts. In recent years the market has been influenced by changing consumer tastes, with children opting for more sophisticated video games and electronic toys. Children are also becoming increasingly accustomed to changing toys more frequently. This means toy and game manufacturers are obliged to introduce new products on a regular

    Words: 873 - Pages: 4
  • UK toys and games industry Essay

    currency rate volatility etc. 2) disposable income growth 3) price competition may take place Social 1) Less spending on toys and more confectionary, video game and consoles, children magazines 2) Children birth rate growth 3) Children sophistication and savvy 1) development of new markets/segments 2) market potential growth 3) educational or interactive toy products Technical 1) Easy Internet access and high Internet penetration 1) types and channels of communication with customers

    Words: 1654 - Pages: 7
  • Brazil Market Entry Paper

    ............................................................................................. 3 Target Market……………………………………………………………….4 Projected Sales……………………………………………………………....5 Operations…………………………………………………………………...6 Entry Modes………………………………………………………………... 7 Marketing Campaign………………………………………………………..8 Final Analysis……………………………………………………………….9 Introduction Brazil is by far the largest and most populous country in South America. The country gained its independence in

    Words: 2134 - Pages: 9
  • Brazil Essay

    Beauty of Business in Brazil Unknown to so many, South America is a very robust and expanding region with a population reaching close to 200 million native people as well as foreign population. South America has a very tropical climate, and the primary language in South America is Portuguese. Brazil is the fifth largest country in the world, and the largest country in Latin America. Brazil is an economically growing country located in northeastern part of South America. Brazil gained its independence

    Words: 1228 - Pages: 5
  • Yesterday's Toys Versus Today's Toys Essay

    Toys have always been around through the centuries of humankind, and I believe that yesterday’s toys taught children to use their imagination, taught child patience, and social skills. First, to begin with, let us look at yesterday’s toys, when children played with Lego Building Blocks, when they were just building blocks. Children used their imaginations to build a house, landscapes, and create buildings. Today’s Lego Building Blocks are three-dimensional and come with perceptible directions

    Words: 664 - Pages: 3
  • Brazil Essay

    Introduction Brazil is the economic leader in South America. It is located in eastern South America bordering the Atlantic Ocean. Almost 85% of South American countries border Brazil. Most of the country is located below the equator and it has a total area of 8,511,965 square kilometers (Brazil Facts) making it the fifth largest country in the world behind the U.S. Brazil has a distinctive topography, in the north and west you can find the Amazon Basin with tropical-like weathers. Brazil is also facing

    Words: 1950 - Pages: 8
  • Unilever in Brazil Essays

    Unilever is a solid leader in the Brazilian detergent powder market with an 81% market share. Laercio Cardoso must decide: (1) whether Unilever should divert money from its premium brands to target the lower-margin segment of low-income consumers; (2) whether Unilever can reposition or extend one of its existing brands to avoid launching a new brand; and (3) what price, product, promotion, and distribution strategy would allow Unilever to deliver value to low-income consumers without cannibalizing

    Words: 3873 - Pages: 16
  • Brazil Essay

    Located in Eastern South America, bordering the Atlantic Ocean with the total area at 8,511,965 sq km, is Brazil. Throughout time it has had a rich history that has not only effected but influenced its cultural dress. This Paper will cover Brazil's has a hot climate, diverse culture dew to slavery, and interestingly unique dress. As a result of its location, its climate is a tropical one, with flat rolling low lands, plains, and some hills. Some of the natural recourses of the area include: bauxite

    Words: 1340 - Pages: 6
  • Video Game Industry Analysis Essay

    History The history of video games goes as far back as the 1940s, when in 1947 Thomas T. Goldsmith, Jr. and Este Ray Mann filed a United States patent request for an invention they described as a "cathode ray tube amusement device." Video gaming would not reach mainstream popularity until the 1970s and 1980s, when arcade video games, gaming consoles and home computer games were introduced to the general public. Since then, video gaming has become a popular form of entertainment and a part of modern

    Words: 2147 - Pages: 9
  • Sex, Gender and Toys Essay

    children’s toys (Wagner-Ott, 2002, p. 246). Socialization begins from the day we are born and will continue until the day we die and since toys take place in children’s lives from the day they are born; it is safe to say that they play an important role in a child’s gender socialization (Wagner-Ott, 2002, p. 246). The nature of this project will be to compare and evaluate children’s toys on the basis of gender. I will be discussing the differences that are portrayed amongst children’s toys and what

    Words: 1913 - Pages: 8