Toyota Swot Analysis Essay

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Some companies are not always perfect, for example Toyota. Toyota is world-renowned company manufacturing in vehicle making.Their cars are the most used cars in the world today, but it has its flaws. Toyota conducted a SWOT analysis to audit its company and its environment in order to make marketing decisions to maintain the value of its products.

Toyota’s strength is valued to show how strong of a corporation it is. Their rapid growth is a remarkable one as well, showing they are a valued customer in the market. As shown in Document E Toyota posted an extraordinary amount of money around 611.7 billion yen. Their growth is visible by the great growth it has achieved. Equally as important as their growth Toyota is considerably the most known car brand to this day. On the graph on Document D Toyota is third in market sales and is making around 150,000 in sales as of November 2015. The staff that Toyota is a well-trained staff to create their vehicles. The staff is known for their “teamwork, continuous improvement through learning,quality, and secretly.” It has shown their company is efficient through their staff. Moreover their staff consists of 364,445 employees. Their strengths have taken them to newer heights, as well
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Toyota has a lot of competition in car making such as Google and Nissan. “Testing driverless cars, Japanese rival Nissan”. (Document A). Notably that Google is working on driverless cars, Toyota has a lot of competition for majority of all projects the company(Toyota) comes up with. In addition with competition, the value of yen is also decreasing. “ weaker yen that continues to buoy its gains.”(Document E) The yen value is majority of Toyota’s money and the decline of the yen value can hurt their sales. Ironically with the yen decreasing in value market sales have dropped for Toyota in Southeast

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