Semantics is the study of how we construct and understand the meanings of words and groups of words (Denham and Lobeck, 2013).
1. SEMANTIC FIELDS AND HYPONYYM
Semantic fields are classifications of words associated with their meanings (Denham & Lobeck, 2013). Since we are analyzing 2 different car advertisements, so the semantic field could possibly be CARS’ BRAND NAME. Under the field, we have two hyponyms which are Renault and Toyota. A hyponym is a word whose meaning is included, or entailed, in the meaning of a more general word (Denham & Lobeck, 2013). And together, they are called the co-hyponyms. (they share the same semantic field) .According to a forecast by PwC, a total of 107.4 million vehicles will be manufactured worldwide …show more content…
Initially called Toyeda, it was changed after a contest for a better-sounding name. The new name was written in katakana with eight strokes, a number that is considered lucky in Japanese culture. For these reasons "Toyota" was chosen as the company's name. CAMRY: the name That comes from the Japanese word kanmuri for Crown. It’s an apt name for the car, which as the best-selling car in America for 12 years straight, really can claim to be a jewel in Toyota’s crown.
However, when it comes to Malaysian auto market, we can compare which one of the brand is favoured by the citizens. By using the idea of semantics which is markedness, it can help us describe just such distinstintions. Under markedness, we can define the brand names in terms of marked and unmarked opposites. The dominant firm is known as the unmarked term, and the secondary term as the marked one. Based in Malaysia, Toyota is a more leading auto brand compared to Renault. Therefore, Toyota could be the unmarked brand which implies that it is more usual, expected, predictable and dominant …show more content…
The denotation meaning of ‘rear’ is behind part or surface, and from the text we can interpret it to the back part of the car. The synonymous words are back, reverse or tail while the antonyms words are face, forehead, forepart and front. Talking about the antonym, back and front are classified under the third type of antonym called as a relational antonyms, which is another subtype of antonym. Instead of using the other synonymous words, they tend to use the word ‘rear’ because it is more concise. And the conciseness that actually capture the attentions of customers.
Hence, by analyzing the whole advertisements, we can distinguish the pattern of writing in both advertisements. Renault is more focusing on the design, others equipment and the system that also equipped the car like the Pure Vision LED headlights, spacious interior, Blind Sport Warning system and touchscreen infotainment system. While Toyota emphasizing on the power of the car by describing all the features contribute to it such as the system, engine and the fuel. When we talk about cars, those collocation words are commonly used because that are the qualities customer want to know about car, besides the
1. SEMANTIC FIELDS AND HYPONYYM
Semantic fields are classifications of words associated with their meanings (Denham & Lobeck, 2013). Since we are analyzing 2 different car advertisements, so the semantic field could possibly be CARS’ BRAND NAME. Under the field, we have two hyponyms which are Renault and Toyota. A hyponym is a word whose meaning is included, or entailed, in the meaning of a more general word (Denham & Lobeck, 2013). And together, they are called the co-hyponyms. (they share the same semantic field) .According to a forecast by PwC, a total of 107.4 million vehicles will be manufactured worldwide …show more content…
Initially called Toyeda, it was changed after a contest for a better-sounding name. The new name was written in katakana with eight strokes, a number that is considered lucky in Japanese culture. For these reasons "Toyota" was chosen as the company's name. CAMRY: the name That comes from the Japanese word kanmuri for Crown. It’s an apt name for the car, which as the best-selling car in America for 12 years straight, really can claim to be a jewel in Toyota’s crown.
However, when it comes to Malaysian auto market, we can compare which one of the brand is favoured by the citizens. By using the idea of semantics which is markedness, it can help us describe just such distinstintions. Under markedness, we can define the brand names in terms of marked and unmarked opposites. The dominant firm is known as the unmarked term, and the secondary term as the marked one. Based in Malaysia, Toyota is a more leading auto brand compared to Renault. Therefore, Toyota could be the unmarked brand which implies that it is more usual, expected, predictable and dominant …show more content…
The denotation meaning of ‘rear’ is behind part or surface, and from the text we can interpret it to the back part of the car. The synonymous words are back, reverse or tail while the antonyms words are face, forehead, forepart and front. Talking about the antonym, back and front are classified under the third type of antonym called as a relational antonyms, which is another subtype of antonym. Instead of using the other synonymous words, they tend to use the word ‘rear’ because it is more concise. And the conciseness that actually capture the attentions of customers.
Hence, by analyzing the whole advertisements, we can distinguish the pattern of writing in both advertisements. Renault is more focusing on the design, others equipment and the system that also equipped the car like the Pure Vision LED headlights, spacious interior, Blind Sport Warning system and touchscreen infotainment system. While Toyota emphasizing on the power of the car by describing all the features contribute to it such as the system, engine and the fuel. When we talk about cars, those collocation words are commonly used because that are the qualities customer want to know about car, besides the