Toyota 's Performance And Fuel Efficiency Essay

1129 Words Feb 22nd, 2016 5 Pages
As pollution continues to fill the atmosphere, many Americans are looking for a way to reduce their carbon footprint. One way to do this is through the car they drive. However, Americans are often forced to choose between performance and fuel efficiency. Most Americans choose the first of the two options. However, during the 2016 Super Bowl, Toyota aired a commercial that showed a car that is both powerful and fuel efficient. That car is the 2016 Toyota Prius. The commercial shows four bank robbers escaping in the new Toyota Prius and eluding authorities for miles. The goal of Toyota is to create a memorable commercial that disproves the stereotypical view of the Prius as a slow car, but instead showcases it as a powerful yet environmentally friendly car. Toyota is able to effectively get their message across by appealing to its audience, emphasizing the practicality of the car’s features, and employing humor. Toyota effectively appeals to its audience through this Prius commercial. As mentioned before, this commercial aired during the Super Bowl. The Super Bowl is primarily watched by sports fans who typically like fast and powerful cars. These fans would not stop to think twice about the Prius, which they view as a weak car reserved for Earth huggers. The only way these viewers would pay attention to a Prius commercial is if it is portrayed as a high performance car that fits their needs. Therefore, Toyota did just that. In the beginning of the commercial, the audience…

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