2.2
PESTEL analysis is an environmental analysis of exogenous factors on Toyota's global operations. It shows the relationship between the external environment and Toyota's internal strategy.
Political factors are the ones that show to which extend the government would influence an industry. When it comes to Toyota US government gave tax credit for buying their hybrid cars. In Indiana USA Toyota was given a tax break. The Japanese government supported their production.
Economic factors are the ones that directly affect the company. For example the recession in 2009 and 2010 decrease the purchase of vehicles this had its impact on Toyota. Auto motive sales fell in US and Europe in 2009. The value of yen fell greatly against the dollar
Social …show more content…
The process begins by first identifying all the stakeholders of a company who are basically all the people who have some sort of interest in the company. After that you need to prioritize who is more important than the other on the basis of interest and power. So if a stakeholder has high power and high interest in the company, like customers, they are to be managed closely. High power and low interest are to be kept satisfied. Low power but high interest are to be kept informed and low interest and power are least important. After this you need to identify what your stakeholder wants from, what you can do to improve your relation, what information they need, what motivates them the most and act on these …show more content…
Under this comes organic growth which is the process of business expansion by increased output, customer base expansion, or new product development. If Toyota was to introduce a sports car or if they were to change their target audience to teens or young adults. Secondly there is growth by merger. This is when two companies get together to increase their target market and benefit from each other eg. Toyota Tsusho Corporation Mergers & Acquisitions. Another form is strategic alliance which is when two organizations get together for a set goal and are otherwise independent companies.
Substantive growth includes diversification. Related diversification is when Toyota diversifies in related products like when they diversified into engineering auto motive products. Unrelated diversification is when the company expands to an unrelated field. Example of this Toyota’s expansion into the field of aerospace and marine.
Limited growth can either be by market penetration and market development. Market development is when you sell the same product in a new market. For example if Toyota expanded itself a new geographical location. Market penetration can be done by increasing market share in the existing market. Advertising can be used to do
PESTEL analysis is an environmental analysis of exogenous factors on Toyota's global operations. It shows the relationship between the external environment and Toyota's internal strategy.
Political factors are the ones that show to which extend the government would influence an industry. When it comes to Toyota US government gave tax credit for buying their hybrid cars. In Indiana USA Toyota was given a tax break. The Japanese government supported their production.
Economic factors are the ones that directly affect the company. For example the recession in 2009 and 2010 decrease the purchase of vehicles this had its impact on Toyota. Auto motive sales fell in US and Europe in 2009. The value of yen fell greatly against the dollar
Social …show more content…
The process begins by first identifying all the stakeholders of a company who are basically all the people who have some sort of interest in the company. After that you need to prioritize who is more important than the other on the basis of interest and power. So if a stakeholder has high power and high interest in the company, like customers, they are to be managed closely. High power and low interest are to be kept satisfied. Low power but high interest are to be kept informed and low interest and power are least important. After this you need to identify what your stakeholder wants from, what you can do to improve your relation, what information they need, what motivates them the most and act on these …show more content…
Under this comes organic growth which is the process of business expansion by increased output, customer base expansion, or new product development. If Toyota was to introduce a sports car or if they were to change their target audience to teens or young adults. Secondly there is growth by merger. This is when two companies get together to increase their target market and benefit from each other eg. Toyota Tsusho Corporation Mergers & Acquisitions. Another form is strategic alliance which is when two organizations get together for a set goal and are otherwise independent companies.
Substantive growth includes diversification. Related diversification is when Toyota diversifies in related products like when they diversified into engineering auto motive products. Unrelated diversification is when the company expands to an unrelated field. Example of this Toyota’s expansion into the field of aerospace and marine.
Limited growth can either be by market penetration and market development. Market development is when you sell the same product in a new market. For example if Toyota expanded itself a new geographical location. Market penetration can be done by increasing market share in the existing market. Advertising can be used to do