Essay on Toyota Motor Corporation Swot Analysis

1700 Words Apr 11th, 2013 7 Pages
SWOT Analysis of the Toyota Motor Corporation
Yewande Adeniyi
Davenport University
Busn520
Dr. Thomas Steinhagen
March 15, 2013
SWOT Analysis of the Toyota Motor Corporation
Yewande Adeniyi
Davenport University
Busn520
Dr. Thomas Steinhagen
March 15, 2013

Table of Contents
Abstract….3
Introduction….4
Strengths….4, 5
Weaknesses….5
Opportunities….5, 6
Threats….6
External Factors….6, 7
Recommendations/Conclusion….7, 8
References….9, 10

Abstract This paper outlines a complete SWOT analysis report of the Toyota Motor Corporation (TMC). According to Mindtools.com, a SWOT analysis is tool that is used to analyze the strengths, weakness, opportunities, and threats that a company may have or encounter in its business dealings (2013). A SWOT
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TMC has grown from its first car, the Toyota AA, to popular modern brands such as the Lexus, Scion, Daihatsu, and Hino Motors (Toyota Motor Corporation c, 2013).
Strengths
Toyota has many operational strengths that includes Research and Development (R &D) centers around the world and its low-effective cost process. TMC is known for its products that are reliable and have quality. Through their research and development centers, TMC revises and cultivates better methods to creating high performance vehicles at an affordable cost for the customer. The R & D centers allows TMC to develop new ways and methods to stay competitive and productive in the automobile market. This is a great asset to have in a company as large and as popular as TMC. Toyota will need to keep its technological advancements on a constant high to stay ahead in the game of being the world’s leading automobile manufacturer (Toyota Industries Corporation, 2013). Also, Toyota has a detailed system in its production of vehicles called the Toyota Motor Production (TMP). The TMP embodies Sakichi’s philosophy, which states that “the complete elimination of all waste,’ imbuing all aspects of production in pursuit of the most effective method’” (Toyota Motor Corporation a, 2013). This merely defines the system TMC has put in place to produce the best automobiles in the most cost effective and efficient way possible.
Weaknesses

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