Toyota Motor Corporation Business Principle Essay

983 Words Nov 22nd, 2015 4 Pages
For organizations that consider utilitarianism the incorrect philosophy moral idealism offers them the belief to do no harm. Toyota Motor Corporation business principle is “To contribute to society and the economy by producing high-quality products and services” In response to make their moral idealism a reality they developed a five year Environmental Plan. The organized goals and targets in the areas of Energy and Climate change, Recycling and Resource Management, Air Quality, Environmental Management and Cooperation and Society help to bring “Harmony between man, nature and machine” (Kerin et al., pp. 107-108. 2015). The company created a project to create the first great car of the 21st Century or G21. Akihiro Wada, an executive vice president in 1994 presented a challenge to the team: to double fuel economy inspired by the rigid California emission standards. Hiroshi Okuda, the President during the development of the Prius, was cognizant of global warming threats and stated that people and countries would no longer allow autos to damage their living environment or the Earths ecosystem and the Prius embraces this fundamental idea and would contribute to Toyota’s growth in the moral dimension. In 1997 the Prius a hybrid electric vehicle was introduced. Offering 100% improvement in fuel economy and an 80% improvement in engine efficiency and less emissions than a totally gasoline powered vehicle (Chao, Chen, Hsu, & Chen, 2008). In 2015, the automaker announced its goal…

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