toyota marketing Essay

601 Words Sep 29th, 2013 3 Pages
3. TOYOTA HAS BUILT HUGE MANUFACTURING COMPANY THAT CAN PRODUCE MILLIONS OF CARS EACH YEAR FOR A WIDE VIRIETY OF CONSUMERS. WHY WAS IT ABLE TO GROW SO MUCH BIGGER THAN OTHER AUTO MANUFACTURERS? SUBSTANTIATE YOUR ANSWER BY PROVIDING CONCRETE MEASURES OR INTERVENTIONS THAT TOYOTA HAS DONE OR HAS BEEN DOING.

Toyota was the first company to introduce lean manufacturing and total quality management practices in production of cars. For some time, the company was the only practitioner of these practices and had the lowest manufacturing and production costs worldwide. Toyota currently sells about 70 different models of cars under its namesake brand. Because they are the market car leader, they are in need to produce large number of cars that
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Respect for People
a) Respect (We respect others, make every effort to understand each other, take responsibility and do our best to build mutual trust.)
b) Teamwork (We stimulate personal and professional growth, share the opportunities of development and maximize individual and team performance.)

3. Long-term philosophy
a) Base your management decisions on a long-term philosophy, even at the expense of short-term financial goals.

4. The right process will produce the right results
a) Create continuous process flow to bring problems to the surface.
b) Use the "pull" system to avoid overproduction.
c) Level out the workload (heijunka). (Work like the tortoise, not the hare.)
d) Build a culture of stopping to fix problems, to get quality right from the first.
e) Standardized tasks are the foundation for continuous improvement and employee empowerment.
f) Use visual control so no problems are hidden.
g) Use only reliable, thoroughly tested technology that serves your people and processes.

5. Add value to the organization by developing your people and partners
1. Grow leaders who thoroughly understand the work, live the

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