Toyota Marketing Plan Essay example

4333 Words Oct 23rd, 2011 18 Pages
Running Head: MARKETING PLAN FOR TOYOTA MOTOR COMPANY

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1.0 Company Description The Toyota Company is a leader in the car manufacture, assembly and distribution the world over. A very efficient management style that the company uses has been one of the reasons for the firm’s good performance. There are many other salient factors that have made the company achieve the niche of market leader. The market structure the company operates in can not be definitely stated. Some may consider it to be a monopoly. This is due to the fact that the company is a dominant market player in car exportation. In fact, its differentiation strategy has made it enjoy an almost monopolistic presence
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|R&D |Quality of products delivered is enhanced | |
| |through out the period of doing business | |

Figure 2: SWOT Analysis of Toyota Company (External Factors)
|External Factors |Opportunities |Threats |
|Consumer/social |Stability of the upcoming market is highly |Low priced products may proof that the quality |

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