Toyota Case Study: Meaning Of Product-Harm Crisis In The Business

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Product-Harm Crisis – Toyota Case Study
Meaning of product-harm crisis. One may characterize a product-harm crisis as an abundantly revealed episode of a product deficiency, unhygienic, injurious to patrons, and “costly” to organizations (Cleeren, Heerde, & Dekimpe, 2013, p. 58). Cleeren et al. (2013) found a product-harm crisis more often than not impacts the whole manufactured category type of goods. This situation elicits a stern adrift sales and product recall. In the same pursuit, the incident severely harms the business standing of the brand as a whole, and the company (Cleeren et al., 2013; Xu, Wang, & Zhao, 2010). In many cases, the manufacturer may initiate a voluntary call associated with all the potential lost. For instance, Bright
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3). In fact, product quality has always been a cornerstone of customers’ satisfaction. As a result, consumers’ contentment gauges the attitudinal reaction to practical and substantial elements of value delivery, namely the cost, and the time (Shankar, Carpenter, & Krishnamurthi, 1998, p. 69). In other word customers’ satisfaction is an effective benchmark for indulgent comprehension of the quality application. Hence for Shankar et al. (1998) a tangible quality influences customer behavior (pp. 70-79). This means, structuring trust quality in the customer-provider relationship starts with meeting patrons’ true exhilaration. Briefly, customers require quality from supplier’s product or service to be on the same page. With respect to this assumption, Toyota leaders should apply the “total quality control” method (Rajasekera, 2013, p. …show more content…
In like manner, Toyota uses social media strategies for data analysis across numerous matters like services, quality research, sales, marketing expansion (Rajasekera, 2013, p. 9). From the “SSN’s forum” the organization may foresee its customers’ interest and engagement in a car thanks to the dealerships’ visits frequency (Siomkos, & Shrivastava, 1993, pp. 72-74). This fact eases the automaker (Toyota) to unravel predicaments related to its brands’ failure. In this logic, Toyota precedes analyzing customer behavior toward the crisis and then learns regulars’ specific expectation in the quality area. With respect to the sentiment feeding analysis and predictive analytics into the incentive-modeling tool, Toyota uses its “SSN’s” to excavate its deep understanding of social media data to assuage its disappointed clients (Rajasekera, 2013, pp. 9-11). In short, Toyota has acknowledged a secure successful organizational change in using its social media network to repair its reputation and adjust its vehicle

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