Toyota Airbag Deployment Failure

Superior Essays
The ethics of the Toyota Airbag deployment failure case
Dr. Byron Newberry, Professor.
Niranjan Nenavath
ID: 1521963
Oklahoma Christian University

In this research paper, which explores the effects of the Toyota airbag deployment failure in the past a few decades and how the Toyota ethically followed its regulations to protect its huge reputations and recalled for replacement for its vehicles airbag deployment failures. The Toyota made a profit of its brand reputation but not much concerned about their client safety and its vehicles performance at all and then this shows they never work with ethics. There are many issues in different parts of the Toyota vehicles and here we go with airbag deployment failure case with an example.

Toyota has
…show more content…
In a current example, in October of 2010, Andrew Mitchell posted a video on YouTube demonstrating photos of an accident he had in his Toyota Yaris and clarified how the accident was sufficiently terrible were his car spun around once and the air bag never went off in this severe accident. This raised a large amount of controversy. There was a large response to this video of people saying that they have had comparable issues in their own mishaps with the Yaris. In response to the video, Toyota made allegations to the couple who made the video that they messed with the vehicle to make the crash look more terrible than what it was. Toyota asserted that they were attempting to possible gain money through fraud, …show more content…
profit wise, In the event that they were to announce a recall for the Yaris they would have lost a large sum of money from doing as such in turn harming their business significantly. Additionally, by doing the recall, it wouldn't insure keeping the clients who are vexed so a maverick would think they made the correct decision Under Utilitarianism Toyota would have made the wrong decision in my own opinion rather than what Michael Smola had composed, this is on the grounds that under Utilitarianism you want to make the most people happy as possible. In the case, where people were griping of the vehicle's airbags not working amid mishaps Toyota ought to have taken action and rather than simply disregarding and forgetting about the grievances as false and of their purchasers needing money. They ought to have run tests to see if there was a problem. This would have expanded happiness among Toyota clients since this would have· demonstrated that Toyota thinks about assisting the clients and that they are not simply utilizing them for money. Despite the fact that you could argue this

Related Documents

  • Improved Essays

    Chevy Cobalt Case Summary

    • 791 Words
    • 4 Pages

    Seeking the opinion of the end user would cause GM to remove its selfish, internal culture and allow the customers the opportunity to enlighten the automaker on what they would like to have crafted in a vehicle…

    • 791 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    Organizational Culpability It is mind blowing how one of the Big Three major American automotive companies such as General Motors could neglect such a crucial procedure as reporting a safety issue. Wealth inequality became present, and clear, when the company decided that it would be too costly to immediately fix the problem. Instead, they decided to prioritize their profit over the lives of the individuals, in this case – their customers. The neglect continued for years until they were informed of the first fatal crash. They then tried to cover this up by not investigating it and they still didn’t make the recall until many years later.…

    • 812 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    This case study begins with, Tiger Woods being in a car accident at 2:25 a.m. where he ran his Cadillac Escalade into a fire hydrant and a neighbor’s tree. The police were called to the scene of the crime and he was found lying on the ground with his wife who had broken into the cars back window and got Tiger out. Woods was treated for minor wounds and was released. As news broke of the accident Woods remained silent. By end of day, TMZ had already published a story using unnamed and questionable sources speculating that the car accident was caused by a “domestic issue.”…

    • 438 Words
    • 2 Pages
    Improved Essays
  • Improved Essays

    In the late 1960’s Japan and Germany were producing numerous vehicles to compete against American made cars. Ford motor company wanted to produce a subcompact car to meet the threat from abroad head on so Ford came up with the Ford Pinto. These cars were made to be affordable and domestic, in order for a large quantity of Americans to be able to afford them. To accelerate product production Ford “decided to compress the normal drafting board to showroom time of about three and a half years into two” (Shaw, p. 85). After numerous crash-tests of Pinto prototypes, many cars ended up in a fiery blaze raising concerns about engineering quality.…

    • 981 Words
    • 4 Pages
    Improved Essays
  • Decent Essays

    Purchasing a vehicle is a big decision for many individuals and families. Not everyone desires a vehicle for the same reasons. Some people choose cars for their style and flair while others simply want the vehicle that has the best gas mileage. Still many drivers select their means of transportation based solely on safety standards, specifications, regulations, and reasons. A current fundamental concern in the automobile industry stems from the area of safety and as recent as last November, a major issue with automotive supplier Takata Corp., has won public attention.…

    • 118 Words
    • 1 Pages
    Decent Essays
  • Great Essays

    The Chevrolet Corvair case… The task at hand is to outline or demonstrate the ignorance of a professional engineer with regards to the public health and safety and how this in overturn adversely affected or impacted the engineering outcome. Briefly a professional (a profession) by simpler definition is personnel who have a strong foundation in the principals of physics and exercise sound judgment when designing and analyzing such systems (Young, Michael; M&Y consultants and trainers (PTY) Ltd, 2016). There are attributes to which this definition extends (Fleddermann, 2008). Engineers, as other professions, are necessary to the functioning of society. They hold paramount the duties and responsibilities to society and have obligations in performing these duties by doing the right thing (they must act morally in their role as engineers), despite any cost (e.g. losing a job).…

    • 1399 Words
    • 6 Pages
    Great Essays
  • Superior Essays

    By analogy, when the Occidental case protestant Wayne that is against the delivering of flawed safety- critical software that is described to be selling a car with defective brakes. Safety had always been at the upmost priority in the automotive industry. Releasing a faulty vehicle with brakes that could fail is deemed wrongly by most. In addition, Wayne argues that releasing safety- critical software that could fail would be wrong for him. Since his analysis revolves around engineering systems failures that could cost lives and both are released with known flaws, the cases are deemed analogous.…

    • 1394 Words
    • 6 Pages
    Superior Essays
  • Improved Essays

    The Toyota Way Summary

    • 1369 Words
    • 6 Pages

    In the book, “The Toyota Way” by Jeffrey Liker, the author introduces that the 14 principles of the Toyota way could be divided into four categories, including “long-term philosophy, the right process will produce the right results, add values to the organizations by developing your people, and continuously solving root problems drives organizational learning”. From my perspective, I want to talk about them from three major aspects. I will talk about their system firstly, then continue to show why they would apply these two systems because of the problem they are facing. Finally, I will say something about how their continuous improvement works and impacts on my life. We all know that the Toyota company is a famous Japanese company for producing the automobiles, their products have been sold to any place around the world.…

    • 1369 Words
    • 6 Pages
    Improved Essays
  • Great Essays

    of Self-Driving Cars” , sheds more light on the situation, “if we were driving [a] car in manual mode, whichever way we reacted would be understood as just that, a reaction not a deliberate decision. It would be an instinctual panicked move with no forethought or malleolus, but if a programmer were to instruct the car to make the same move given condition it may sense in the future, Well that looks more like premeditative homicide” (“The ethical dilemma of self-driving cars” – Patrick Lin). Again, the idea of “who should program cars?” and “who is legally responsible for the car’s accidents?” arise.…

    • 848 Words
    • 4 Pages
    Great Essays
  • Improved Essays

    PRICE Since 2003, Toyota has assumed control to end up the world 's number two carmaker and they are not exceptionally a long ways behind GMC, the number on US carmaker. With their consistency in enhancing outlines and over a billion dollars spent in promotion a year, Toyota has turned into a fascination according to numerous auto buyers around the world. Toyota has fabricated its notoriety not just by creating excellent vehicles at moderate costs, however the brand and showcasing aptitudes they use through thoughtful valuing techniques. Toyota has separated their costs from the conventional evaluating set up of a large number of the other vehicles creators. In any case, it is their adequacy in focusing on buyers ' needs and needs that has…

    • 1431 Words
    • 6 Pages
    Improved Essays
  • Improved Essays

    Based on the case of Ford Pinto, Ford Motor Company is totally major in designing their own style of products but the safety standards was not taken seriously. This is because, the Ford Pinto already has made their own strategy in managing the finances to produce a product. Therefore, due to its style or design, and cost constraints of products, using a suitable and safe fuel tank that prevent the fire in a rear crash, was undesirable. Referring to the cost benefit approach in utilitarian principle, there are three steps of analysis that involved. First, assess each available option.…

    • 1009 Words
    • 5 Pages
    Improved Essays
  • Brilliant Essays

    Toyota Case Study

    • 2390 Words
    • 10 Pages

    Throughout all these years, Toyota had built a strong image in Malaysian customers’ mind. Based on a comment by UMW Toyota (Local Distributor of Toyota Motor in Malaysia) president Kuah Kock Heng, he said that UMW Toyota had the biggest share of the non-national makes in 2009, selling 81,785 units. It outsold its nearest competitor by over 40,000 units. Although the mass recall crisis not affecting Malaysia’s consumers “UMW Toyota would like to emphasize that we have received confirmation from our principal, Toyota Motor Corp, Japan that all Toyota and Lexus models sold by UMW Toyota are not affected by this recall exercise,” a statement by UMW Toyota. However, Toyota’s mass recall crisis affects many of its constituencies.…

    • 2390 Words
    • 10 Pages
    Brilliant Essays
  • Great Essays

    -Strong focus on research and development (R&D) 2. -The most valuable automotive brand in the world 3. -Toyota Production System 4. -Competence in hybrid vehicle production 1.…

    • 1423 Words
    • 6 Pages
    Great Essays
  • Improved Essays

    Importance Of Deontology

    • 1044 Words
    • 5 Pages

    6.) For Kant, what is the one thing that can be taken as good without qualification? And what is a deontologist and what is important to them? The one thing that can be taken as good without qualification is “good will”.…

    • 1044 Words
    • 5 Pages
    Improved Essays
  • Great Essays

    Toyota is the most valued motor company in the world and has a reputation of producing high quality long lasting cars. They also have a great safety record and are sold in nearly every country in the world at reasonable prices “ We make a great car at a good price – All without a bailout” is the Toyota slogan and makes reference to the repetation they have for making reliable cars. 3. Industry leader in production and sales. – Toyota was one of the first companies to introduce lean manufacturing and TQM.…

    • 1488 Words
    • 6 Pages
    Great Essays