Essay on Toyota's Strategy and Initiatives
Competitive Rivalry – Major European competitors include VW, BMW, Ford, Fiat, and
PSA (the holding company that owns the Citroen and Peugeot brands). Toyota enjoys a very loyal customer base. The company has consistent, high-ranking quality marks.
New Entrants – The mini-car segment is undergoing renewed growth due to global economic factors. To sustain market position in a slow growth market, many brands have tried or will try to enter this segment. New entrants to this segment have tried various …show more content…
What do you see as the key success factors for firms in the European mini- car segment of the automobile industry?
Key success factors in the European mini-car segment include
What forces are operating that have the power to alter the nature and structure of competition in the mini-car segment of the European automobile industry?
The driving forces
Based on the information in case Exhibits 1, 3, and 4, how well are the
Toyota in general and, more specifically, the Aygo positioned to compete against rivals in the mini-car segment? Does the Aygo compare favorably to other mini-cars and to similar cars made by Toyota’s partners (i.e., the
Peugeot 107 and the Citroën C1)?
What does a SWOT analysis reveal a bout TME’s situation? Just how attractive is the company’s situation and position in European mini-cars?
How successful has TME’s joint venture with PSA been? Why did TME choose this method to enter into the European mini-car segment of the automobile industry? How has TME’s